About The Company
NIQ’s Media unit is a leading provider of audience measurement solutions that span across television, radio, digital, and cross-media platforms. Our services cater to a diverse client base including broadcasters, advertisers, agencies, and regulatory bodies. We utilize advanced panel-based methodologies, leveraging household and individual panels to deliver accurate and representative audience insights. By integrating census data across multiple solutions, we enhance the precision and reliability of our measurement products. Our commitment to innovation and data integrity positions us as a trusted partner in the media measurement industry, enabling clients to make informed decisions that drive success and growth.
About The Role
We are seeking a highly experienced Principal Data Scientist to join our dynamic team. In this strategic role, you will be responsible for shaping high-impact, client-relevant Data Science concepts and ensuring their alignment with our overall strategic objectives. Your expertise will influence the direction of our analytics, AI, and Data Science initiatives across our Media pillar, including Media Measurement, Audience Activation, and Performance. The role is heavily conceptual and influence-driven, requiring you to develop scalable solutions, contribute to client pitches, tenders, and strategic roadmaps, and ensure that all Data Science initiatives are feasible, relevant, and decision-ready before implementation. You will work closely with cross-functional teams to reduce conceptual noise and maximize business impact, acting as a thought leader and mentor within the organization.
Qualifications
- Master’s or PhD degree in a quantitative field such as Statistics, Data Science, Computer Science, or related disciplines
- 8–10+ years of professional experience in Data Science or related fields
- Advanced expertise in statistical analysis, machine learning, and artificial intelligence
- Strong background in the media industry or extensive experience working in complex industry measurement contexts
- Proven ability to influence senior stakeholders and lead cross-team Data Science initiatives
- Excellent communication and strategic thinking skills
Responsibilities
- Shape and contribute to the strategic alignment and prioritization of Data Science topics across the Media unit
- Define clear concepts and target architectures for high-impact initiatives, ensuring they bridge currency and outcome use cases
- Identify potential conceptual risks and address unrealistic assumptions early in the project lifecycle
- Ensure scientific rigor, feasibility, and client relevance of Data Science initiatives
- Participate in Data Science Board decisions related to delivery readiness, project spikes, and prioritization
- Support the development of client pitches, tenders, and growth initiatives by providing technical insights
- Contribute to market expansion strategies and ensure scalability of concepts across different markets and media contexts
- Create compelling Data Science value narratives and develop whitepapers to guide delivery teams
- Provide consultancy on solution readiness, strategic prioritization, and technical feasibility
- Mentor and guide other Data Scientists, fostering professional growth and high-quality conceptual thinking
- Act as a role model for Data Science excellence in communication, stakeholder engagement, and technical rigor
Benefits
- Flexible working environment that supports work-life balance
- Volunteer time off to encourage community engagement
- Access to LinkedIn Learning for continuous professional development
- Employee Assistance Program (EAP) to support mental health and well-being
Equal Opportunity
NIQ is committed to creating an inclusive workplace that reflects the diversity of the communities and markets we serve. We are an equal opportunity employer and do not discriminate based on race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by law. We welcome applications from individuals who share our values of diversity, equity, and inclusion and who are dedicated to making a meaningful impact through their work.