Company Description PaidSync.ai is an AI-powered ad management platform that lets organizations manage their entire paid media stack through natural language conversations in tools like ChatGPT, Claude, Gemini, or via the PaidSync dashboard. The platform unifies major ad channels—such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads—alongside key measurement tools including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. Users can launch and optimize campaigns, reduce wasted ad spend, set up conversion tracking, build cross-channel reports, manage Shopping feeds, and implement changes across platforms with plain language instructions. Built on a foundation of transparency, every change is drafted for review and requires explicit approval before execution. PaidSync is founded by Ahmed Ashraf, a Google Premier Partner in the top 3% globally, and is a verified partner with Google, Meta, LinkedIn, and TikTok.
Role Description This is a full-time remote role for a Fractional Vice President Marketing at PaidSync.ai. The role involves developing and overseeing the overall marketing strategy, including brand positioning, go-to-market plans, and integrated campaigns across digital channels. The Fractional VP Marketing will collaborate closely with leadership, product, and sales teams to define target markets, refine messaging, and drive demand generation for the PaidSync platform. Responsibilities include leading market planning and research, managing marketing operations and budgets, guiding public relations and thought leadership initiatives, and ensuring consistent, data-driven performance across all marketing activities. The role also includes mentoring a distributed team, establishing scalable processes, and regularly reporting on marketing impact to executive stakeholders.
Qualifications
- Candidates should possess strong Market Planning and Marketing Management skills to design and execute strategic, multi-channel marketing initiatives.
- Candidates should possess Market Research and Marketing skills to analyze audiences, identify opportunities, and shape effective positioning and messaging.
- Candidates should possess Public Relations skills to manage media outreach, thought leadership, and brand reputation in the AI and ad-tech space.
- Demonstrated experience in senior or VP-level marketing roles within SaaS, AI, or digital advertising platforms.
- Proven track record in demand generation, product marketing, and growth marketing for B2B technology solutions.
- Strong analytical skills, with the ability to interpret performance data and optimize campaigns based on measurable outcomes.
- Excellent written and verbal communication skills, and the ability to collaborate effectively in a fully remote environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is beneficial.