Company Description PaidSync.ai is an AI-driven ad management platform that empowers organizations to manage their entire paid media stack through natural language conversation via ChatGPT, Claude, Gemini, or the PaidSync dashboard. The platform centralizes major ad channels, including Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads, while integrating key measurement tools such as Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. Users can launch and optimize campaigns, reduce wasted ad spend, implement conversion tracking, manage Shopping feeds, and execute cross-channel changes in a single place. Every change is drafted for review to ensure transparent, controlled execution, without automatic or hidden edits. PaidSync.ai is built by Ahmed Ashraf, a top 3% global Google Premier Partner with over $500M in managed ad spend, and is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The Vice President Digital & Ads will lead PaidSync.ai’s digital strategy, overseeing performance marketing, cross-channel campaign execution, and partner relationships across all supported ad platforms. This full-time remote role is responsible for developing integrated media plans, setting growth and efficiency targets, and guiding the strategic use of PaidSync’s AI capabilities to drive measurable results for customers. Day-to-day responsibilities include directing paid media strategy, reviewing account performance, defining optimization roadmaps, and collaborating with product and engineering teams to translate market needs into platform features. The role will also oversee marketing communications related to digital advertising, provide thought leadership in AI-driven ad management, and establish best practices for targeting, tracking, and reporting. The Vice President will manage and mentor a distributed team, align stakeholders on key initiatives, and represent PaidSync.ai in partner and client-facing engagements.
Qualifications
- Demonstrated expertise in Market Planning and Marketing Management, with a track record of building and executing multi-channel digital media strategies.
- Strong skills in Market Research and Marketing, including audience analysis, competitive benchmarking, and performance measurement across paid media channels.
- Experience in Public Relations and executive-level communications, with the ability to represent the organization in partner, client, and industry settings.
- Deep understanding of performance marketing across platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other major ad networks.
- Proficiency in advertising analytics and measurement tools (e.g., Google Analytics 4, Google Tag Manager, Google Search Console, and related ad platform reporting).
- Proven leadership experience managing high-performing digital marketing or paid media teams in a remote, fast-paced environment.
- Ability to translate complex data into clear strategic recommendations and communicate