Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. The platform enables users to manage campaigns and analytics through natural language conversation in tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard, removing the need to learn new interfaces. PaidSync also connects key measurement tools including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, aligning targeting, tracking, and reporting in one place. All changes are drafted for review and require explicit approval, supporting transparency and control over ad spend. Built by Ahmed Ashraf, a top 3% global Google Premier Partner with $500M+ in managed ad spend, PaidSync is a verified partner with Google, Meta, LinkedIn, and TikTok.
Role Description The Fractional Chief Marketing Officer at PaidSync.ai will lead overall marketing strategy, positioning, and growth initiatives for the company in a full-time, remote capacity. This role will define and refine go-to-market plans, oversee brand development, and design integrated campaigns across digital channels to drive customer acquisition and retention. The Fractional CMO will collaborate closely with product, sales, and customer success teams to align messaging, build revenue-focused funnels, and ensure marketing programs support product adoption and customer outcomes. Day-to-day responsibilities include market and competitive analysis, performance tracking, optimization of marketing spend, and development of content, PR, and partnership strategies. The person in this role will also build and guide a scalable marketing function, including processes, metrics, and team or vendor management.
Qualifications
- Demonstrated skills in Market Planning and Marketing Management to design and execute data-driven go-to-market and growth strategies.
- Strong Market Research capabilities to analyze customer needs, competitive landscapes, and channel opportunities.
- Experience in Public Relations to shape brand narrative, manage media relationships, and support thought leadership and announcements.
- Sales and revenue-focused mindset, with ability to partner with sales teams to build pipelines, improve conversion, and optimize customer acquisition cost.
- Proven leadership experience in senior marketing roles (VP/CMO-level) within SaaS, AI, or ad-tech environments.
- Track record of building integrated marketing programs across paid, owned, and earned channels, including performance marketing and lifecycle marketing.
- Ability to interpret analytics and translate insights into actionable strategies and clear KPIs; familiarity with tools such as Google Analytics and ad platforms is beneficial.
- Excellent communication, collaboration, and stakeholder management skills in a remote, fast-paced setting.