Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. The platform allows users to manage campaigns through natural language conversation using tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard, eliminating the need to learn new interfaces. PaidSync.ai connects key measurement tools including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, so targeting, tracking, and reporting operate seamlessly together. All changes are drafted for review and only applied upon approval, ensuring transparent and controlled campaign management. The platform is built by Ahmed Ashraf, a top 3% global Google Premier Partner with over $500M in managed ad spend, and is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The VP Marketing is a full-time, remote role responsible for building and leading PaidSync.ai’s marketing strategy and execution across all stages of the customer lifecycle. This role oversees brand positioning, demand generation, product marketing, and growth initiatives to accelerate adoption of the platform among agencies, brands, and performance marketers. Day-to-day responsibilities include developing integrated marketing plans, guiding market research and customer insights, overseeing content and campaign strategy, and aligning messaging across digital, social, PR, and partner channels. The VP Marketing will collaborate closely with product, sales, and customer success to refine value propositions, launch new features, and ensure marketing programs are data-driven and performance-oriented. This role also manages marketing budgets, leads a small but growing marketing team, and reports on pipeline, revenue impact, and key performance metrics to executive leadership.
Qualifications
- Experience in Marketing Management and Marketing, including leading cross-functional teams and owning end-to-end marketing strategy.
- Proficiency in Market Planning, with a proven ability to design and execute integrated go-to-market and growth plans.
- Strong Market Research skills, including customer segmentation, competitor analysis, and insight-driven positioning.
- Background in Public Relations and brand communications, with experience managing media outreach, thought leadership, and reputation-building initiatives.
- Extensive B2B SaaS or adtech experience, ideally in performance marketing, advertising technology, or AI-powered platforms.
- Demonstrated success driving measurable growth (pipeline, ARR, retention) at a senior marketing leadership level.
- Comfort with data and analytics tools; ability to interpret metrics, run experiments, and optimize campaigns based on performance.
- Excellent leadership, communication, and collaboration skills, with experience working in fully remote, fast-paced environments.