Company Description PaidSync.ai is an AI-powered ad management platform for the entire paid media stack, enabling teams to manage all major ad channels through natural conversation via tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard. The platform unifies channels such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, X, and OpenAI Ads, along with key measurement tools including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. PaidSync allows advertisers to launch and optimize campaigns, reduce wasted ad spend, set up conversion tracking, build cross-channel reports, and manage Shopping feeds with clear approval workflows. Every proposed change is drafted for review before implementation, ensuring transparent control over spend and optimizations. Founded by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with over $500M in managed ad spend, PaidSync is a verified Google Partner, Meta Business Partner, LinkedIn Marketing Partner, and TikTok Marketing Partner.
Role Description The VP of Ads is a full-time remote role responsible for leading PaidSync.ai’s paid media strategy and execution across all supported channels. This role oversees the development, optimization, and governance of performance advertising programs, setting best practices and frameworks for campaign structure, targeting, bidding, and creative testing. The VP of Ads will collaborate closely with product and engineering teams to shape AI-driven ad management features, translate advertiser needs into platform improvements, and refine workflows for multi-channel optimization. Day-to-day responsibilities include supervising media planning and buying, reviewing account performance, guiding experimentation roadmaps, and ensuring alignment between client outcomes and platform capabilities. This role also involves building and mentoring a high-performing ads operations team, establishing measurement standards, strengthening relationships with platform partners, and contributing to thought leadership and education for customers.
Qualifications
- Deep expertise in multi-channel paid media, including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other major platforms, with a strong track record in performance marketing and media strategy.
- Strong skills in analytics, measurement, and attribution, including comfort with tools such as Google Analytics 4, Google Tag Manager, and cross-channel reporting frameworks.
- Experience leading and scaling high-performing advertising or growth teams, with skills in coaching, stakeholder management, and cross-functional collaboration.
- Proficiency in campaign optimization techniques, including testing methodologies, budget allocation, bid strategies, and creative and audience experimentation.
- Ability to work effectively in a remote, fast-paced environment, balancing strategic leadership with hands-on problem solving and operational rigor.
- Background in SaaS, ad-tech, or marketing technology is highly beneficial, particularly with AI