Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack into a single conversational interface. Teams can manage Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and other major channels, along with core analytics tools like GA4 and Google Tag Manager, without learning new software. The platform enables users to launch and optimize campaigns, improve targeting and tracking, reduce wasted spend, and coordinate cross-channel reporting through plain language instructions. Built with a strong emphasis on transparency and control, PaidSync drafts every change for review before implementation, ensuring no unapproved edits or spend. Founded by Ahmed Ashraf, a top 3% global Google Premier Partner with over $500M in managed ad spend, PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The Director of Paid Media is a full-time, remote role responsible for leading PaidSync’s paid media strategy across all supported channels. This role oversees planning, execution, and optimization of multi-channel campaigns, ensuring clients fully leverage the capabilities of the PaidSync platform. Day-to-day responsibilities include developing media strategies, setting performance targets, guiding budget allocation, and reviewing AI-generated campaign recommendations before approval. The Director will collaborate closely with product, data, and customer success teams to refine workflows, improve automation, and translate client goals into scalable paid media playbooks. This role also involves mentoring a growing paid media team, staying ahead of platform and AI trends, and presenting performance insights and strategic recommendations to internal stakeholders and key clients.
Qualifications
- Strong media planning skills, including budget allocation, forecasting, and cross-channel campaign architecture.
- Expertise in media strategy and performance optimization across search, social, and emerging ad platforms.
- Hands-on experience with digital media and digital marketing, including paid search, paid social, and programmatic campaigns.
- Understanding of new media trends and channels, with the ability to test and scale innovative paid media approaches.
- Proven track record managing significant paid media budgets and delivering measurable ROI.
- Advanced proficiency with major ad platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) and analytics tools (e.g., GA4, GTM).
- Comfort working with AI-driven tools and data-driven decision-making in campaign management.
- Strong analytical skills, including experience with attribution, incrementality testing, and performance reporting.
- Excellent communication and leadership abilities, with experience building and mentoring high-performing media teams.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience