Company Description PaidSync.ai is an AI-powered platform that manages the entire paid media stack through natural language conversation, integrating with tools such as ChatGPT, Claude, Gemini, and its own dashboard. The platform centralizes major ad channels including Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads, while connecting key measurement tools like GA4, Google Tag Manager, Google Search Console, and Google Merchant Center. PaidSync enables users to launch and optimize campaigns, reduce wasted ad spend, set up conversion tracking, and run cross-channel reporting without learning new complex interfaces. Built on trust, every change is drafted for user review and requires explicit approval before going live. Founded by Ahmed Ashraf, a Google Premier Partner with over $500M in managed ad spend, PaidSync is a verified Google, Meta, LinkedIn, and TikTok partner, making it a uniquely certified AI ad management solution.
Role Description The Head of Digital Ads will lead PaidSync.ai’s paid media strategy across all integrated channels, overseeing planning, execution, and optimization of performance-driven campaigns. This full-time remote role includes setting channel strategies, defining budgets, establishing campaign structures, and ensuring high-return acquisition and retention outcomes. Day-to-day responsibilities involve managing and optimizing multi-channel ad accounts, supervising testing roadmaps, developing measurement frameworks, and translating performance data into clear, actionable insights. The role will collaborate closely with product and engineering teams to improve AI workflows, inform feature development, and ensure the platform reflects best-in-class media buying practices. The Head of Digital Ads will also mentor and guide a distributed team, align stakeholders around growth goals, and uphold rigorous standards for brand safety, compliance, and transparent reporting.
Qualifications
- Strong Digital Strategy and Digital Transformation experience, with a track record of designing and scaling multi-channel paid media programs.
- Demonstrated Project Management skills, including scoping initiatives, prioritizing roadmaps, and coordinating cross-functional stakeholders.
- Proven Team Leadership abilities, with experience building, coaching, and leading high-performing digital marketing or growth teams.
- Advanced Web Analytics expertise, including using tools such as GA4, Google Tag Manager, and other attribution or reporting platforms.
- Extensive hands-on experience with major ad platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) and performance marketing best practices.
- Comfort working in a remote, fast-paced startup environment, with strong communication, documentation, and decision-making skills.
- Ability to translate complex data into clear recommendations and narratives for both technical and non-technical audiences.
- Bachelor’s degree in Marketing, Business, Analytics