Company Description PaidSync.ai is an AI-powered ad management platform that lets teams manage their entire paid media stack through natural conversation via tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard, without learning a new interface. The platform centralizes major ad channels—including Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads—alongside measurement tools such as Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. Users can launch and optimize campaigns, reduce wasted ad spend, set up conversion tracking, build cross-channel reports, and manage Shopping feeds from a single, integrated environment. Every change is drafted for review and requires explicit approval, ensuring transparency, control, and trust. PaidSync is built by Ahmed Ashraf, a top 3% Google Premier Partner with over $500M in managed ad spend, and is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The Interim Chief Marketing Officer (CMO) will lead PaidSync.ai’s marketing strategy, brand positioning, and growth initiatives across all channels in a full-time, remote capacity. This role will oversee market planning, go-to-market execution, and performance optimization, ensuring that PaidSync’s messaging and campaigns are aligned with product capabilities and revenue goals. Day-to-day responsibilities include designing and implementing integrated marketing plans, guiding demand generation and funnel optimization, and coordinating closely with sales and product teams to refine positioning and narrative. The Interim CMO will manage external communications and public relations, develop thought leadership content, and represent the brand at virtual events or industry forums. This role will also build and mentor a lean marketing team, establish data-driven performance metrics, and iterate based on market feedback and campaign results.
Qualifications
- Experience in strategic Market Planning and Market Research, including sizing opportunities, segmenting audiences, and defining positioning.
- Proficiency in Marketing Management and Sales alignment, with a track record of building integrated go-to-market programs that drive pipeline and revenue.
- Background in Public Relations and external communications, including media relations, thought leadership, and reputation management.
- Proven leadership in B2B SaaS or AI/MarTech environments, ideally with experience in paid media, adtech, or performance marketing.
- Strong analytical skills, comfort with marketing and revenue data, and the ability to make decisions based on metrics and experimentation.
- Ability to operate effectively in a fully remote, fast-paced startup setting, managing cross-functional initiatives and multiple priorities.
- Excellent written and verbal communication skills and the ability to articulate complex concepts clearly to technical and non-technical audiences.
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