Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. It enables teams to manage, launch, and optimize campaigns through natural language conversation via tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard, without needing to learn a new interface. The platform consolidates targeting, tracking, and reporting by connecting key measurement tools including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. PaidSync.ai prioritizes transparency and control, drafting all changes for review and approval before implementation. Founded by Ahmed Ashraf, a Google Premier Partner with over $500M in managed ad spend, PaidSync.ai is a verified partner with Google, Meta, LinkedIn, and TikTok, making it a trusted choice for performance-focused advertisers.
Role Description This is a full-time, remote role for a Media Buyer (PPC Specialist) at PaidSync.ai. The Media Buyer will plan, launch, and optimize paid media campaigns across multiple platforms, including search, social, and emerging channels, using the PaidSync.ai platform and integrated AI tools. Daily responsibilities include building and managing campaign structures, conducting keyword and audience research, setting budgets and bids, monitoring performance, and implementing data-driven optimizations to maximize ROI. The role also involves identifying and reducing wasted ad spend, setting up and validating conversion tracking, collaborating on creative and messaging, and preparing clear performance reports and insights for stakeholders. The Media Buyer will work closely with internal teams and clients to align media strategy with business objectives while maintaining high standards for brand safety, compliance, and measurement accuracy.
Qualifications
- Strong media planning and media buying skills across multiple paid channels (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads).
- Experience developing media strategy with a focus on performance marketing, audience segmentation, and cross-channel alignment.
- Demonstrated analytical skills, including proficiency with campaign data analysis, A/B testing, and optimization for CPA, ROAS, and other key metrics.
- Effective communication skills for collaborating with cross-functional teams, explaining performance results, and translating data into actionable recommendations.
- Familiarity with digital analytics and tracking tools (e.g., Google Analytics 4, Google Tag Manager, conversion tracking implementations).
- Ability to work independently in a remote environment, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced setting.
- Prior experience in PPC, performance marketing, or paid media management; agency or multi-account experience is highly beneficial.
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