Company Description PaidSync.ai is an AI-powered ad management platform that lets organizations manage their entire paid media stack through natural language conversations in tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard. The platform unifies major ad channels, including Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads, while connecting key analytics tools such as GA4, Google Tag Manager, Google Search Console, and Google Merchant Center. PaidSync enables teams to launch and optimize campaigns, reduce wasted spend, set up conversion tracking, manage Shopping feeds, and create cross-channel reporting from one place. All changes are drafted for review and require explicit approval, ensuring transparency and control. Built by Ahmed Ashraf, a top 3% global Google Premier Partner with over $500M in managed ad spend, PaidSync is a verified partner with Google, Meta, LinkedIn, and TikTok.
Role Description The Performance Marketing Director is a full-time remote role responsible for leading PaidSync.ai’s performance marketing strategy across all major digital ad platforms. This role oversees planning, execution, and optimization of multi-channel campaigns, using PaidSync’s AI platform to drive measurable growth, efficiency, and return on ad spend for the company and its clients. Day-to-day responsibilities include designing channel strategies, setting performance goals, supervising campaign builds and optimizations, and identifying opportunities to reduce wasted spend. The director will collaborate closely with product, sales, and customer success teams to align marketing initiatives with business objectives, refine audience and targeting approaches, and improve cross-channel reporting and insights. The role also includes mentoring a high-performing marketing team, testing new tactics and channels, and translating performance data into clear recommendations for leadership.
Qualifications
- Experience with market planning and market research, including audience analysis, competitive insights, and go-to-market strategy.
- Proficiency in marketing and marketing management, with a track record of leading multi-channel performance campaigns and teams.
- Background in sales and revenue-focused marketing, with the ability to collaborate with sales teams on pipeline and conversion goals.
- Demonstrated expertise in performance marketing across platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other paid channels.
- Strong analytical skills, including data interpretation, experimentation, and ROI modeling using tools like GA4 and other analytics platforms.
- Proven ability to work effectively in a remote, fast-paced, technology-driven environment and manage multiple projects concurrently.
- Excellent communication, presentation, and stakeholder management skills, with experience influencing senior leadership decisions.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree