Responsibilities
- Formulate and continuously refine the core brand narrative, founder positioning, and movement strategy to elevate market authority
- Write high-converting direct-response copy for sales pages, Video Sales Letters (VSLs), webinar scripts, application pages, and opt-in funnels
- Build comprehensive email campaigns, multi-touch nurture sequences, SMS cadences, appointment reminders, and customer reactivation workflows
- Author long-form authority assets including founder essays, LinkedIn thought leadership, PR pitches, media angles, and published works (workbooks, journals, devotionals)
- Develop search-optimized pillar pages, topic clusters, and strategic SEO articles designed to attract qualified high-ticket buyers
- Analyze customer feedback, sales call recordings, and application data to extract client language and transform results into compelling case studies
- Diagnose copy bottlenecks to determine whether underlying friction stems from positioning, trust, offer structure, or authority gaps
- Maintain a distinct brand voice characterized as masculine, premium, faith-aligned, emotionally intelligent, direct, and authoritative
- Leverage AI productivity tools strategically to assist research and drafting while preserving original thought, voice, and strategic judgment
Qualifications
- Advanced direct-response copywriting experience with a strong focus on high-ticket buyer psychology and sophisticated conversion funnels
- Proven track record writing multi-channel copy ecosystems across sales pages, email sequences, VSLs, authority content, and PR materials
- Demonstrated ability to synthesize complex founder concepts into direct, high-impact messaging that builds long-term trust and authority
- Deep experience analyzing market positioning, competitor messaging, sales conversations, and customer transformation data
- Proven capacity to maintain a premium, understated brand tone without resorting to vague or overly corporate phrasing
- Specialized experience writing for high-ticket coaching, consulting, faith-based brands, men's organizations, or founder-led transformational offers is highly preferred
For fast application process, please send your CV/Resume to [email protected]