About The Company
Clearlink is a dynamic, remote-friendly organization dedicated to fostering growth and innovation within the digital marketing and technology landscape. Since its inception in 2001, the company has established a reputation for building impactful brands that guide consumers toward informed decisions. With a strong emphasis on community, diversity, and inclusion, Clearlink has received multiple awards recognizing its commitment to breaking glass ceilings and promoting women’s leadership. The company’s core values—Create Community, Learn & Grow, Embrace Opportunity, Act Like An Owner, and Respect Every Person—drive its mission to create an inclusive environment where employees can thrive both professionally and personally. Clearlink offers a comprehensive benefits package, flexible work arrangements, and a culture that encourages authentic contribution and continuous development.
About The Role
The B2B Copywriter at Clearlink plays a crucial role in developing clear, compelling content tailored specifically for small business audiences. This position involves translating complex financial and technology solutions into accessible, engaging, and authoritative content that supports SMB decision-makers. The B2B Copywriter will work closely with SEO specialists, content managers, and other stakeholders to ensure content aligns with search intent, business objectives, and audience needs. Responsibilities include creating product reviews, comparison guides, landing pages, and resource content that drives lead generation and enhances brand credibility. The role requires strong research and writing skills, attention to detail, and the ability to craft persuasive copy that simplifies complex topics such as business loans, banking, accounting, POS systems, and business credit cards. The ideal candidate will contribute to audience engagement, trust-building, and conversion performance by producing content that resonates with SMB owners and decision-makers. This is a remote-first position, with hybrid options available for candidates near Salt Lake City, Utah.
Qualifications
- Minimum of 2 years of experience writing for B2B audiences, particularly targeting SMBs
- Demonstrated literacy in SMB financial services and technology solutions
- Strong portfolio showcasing B2B-focused content, including product reviews, comparison guides, blogs, and resource articles
- Proficiency in applying on-page SEO principles, keyword research, and writing for search intent
- Excellent research skills to translate complex topics into user-friendly content
- Experience collaborating with content teams, SEO specialists, and design teams
- Proficiency with productivity tools such as Google Suite, Microsoft Office, or similar software
- Exceptional editing and proofreading skills ensuring high-quality, error-free content
- Results-oriented mindset with a proven track record of driving traffic and engagement through content
Responsibilities
- Research, test, and produce high-value content related to SMB finance and technology products and services
- Simplify complex financial and tech topics into accessible, engaging content for small business owners
- Create conversion-focused copy including CTAs, product reviews, comparison tables, and cost calculators
- Develop landing pages and resource content to support lead generation efforts
- Collaborate cross-functionally with SEO specialists, content managers, and design teams to ensure content alignment with strategy and audience needs
- Maintain and adapt content to reflect Business.org’s approachable, authoritative brand voice
- Analyze content performance using tools like Google Analytics and implement data-driven improvements
- Stay updated on industry trends and best practices to continuously enhance content quality and effectiveness
Benefits
- Competitive health coverage including domestic partners and employer-paid counseling services
- 401(k) matching program starting after two months of employment, with employer contributions
- Lifestyle spending stipends for physical, financial, and emotional wellbeing
- Flexible time-off policies with weekly accrual and paid weekly salary
- Paid parental leave of two weeks during the first year and up to nine weeks thereafter
- Generous paid holidays and additional flex holidays to celebrate cultural diversity
- Remote-first work environment with hybrid options for local employees, including in-office collaboration days
- Comprehensive life insurance coverage for employees and dependents
- Participation in Employee Resource Groups (ERGs) to promote diversity and inclusion
Equal Opportunity
Clearlink is an equal opportunity employer committed to fostering an inclusive environment for all employees. We celebrate diversity and are dedicated to providing accommodations during the application and employment process. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status. We believe that diverse perspectives and backgrounds strengthen our community and drive our success.