# SEO & WEBSITE OPTIMIZATION SPECIALIST (PROJECT-BASED)
## About the Role
Gentask Virtual Assistance Services is seeking an experienced **SEO & Website Optimization Specialist** for a project-based engagement focused on assessing and improving a client’s website performance, organic search visibility, and digital advertising strategy. The specialist will identify website and SEO issues, improve technical and on-page optimization, and develop data-driven strategies to increase organic traffic and patient appointments.
The ideal candidate has proven experience in **SEO, website optimization, and Google Ads management**, along with strong analytical and problem-solving abilities. You’ll also support local SEO, content optimization, retargeting, lead generation, and recommendations for sustainable organic growth.
## Key Responsibilities
- Conduct SEO audits and identify and fix technical website issues.
- Optimize website speed, mobile responsiveness, and user experience.
- Improve on-page SEO, including meta tags, headers, and content.
- Ensure proper website indexing to support organic search performance.
- Develop and implement data-driven SEO strategies.
- Conduct keyword research and optimize website content.
- Improve local SEO to increase traffic, bookings, and patient appointments.
- Analyze and optimize Google Ads campaigns.
- Refresh ad creatives and improve campaign targeting.
- Implement retargeting strategies using email lists and lead magnets.
- Provide actionable recommendations for sustainable SEO growth.
- Provide insights on social media integration with a focus on SEO.
## Required Qualifications
- Proven experience in **SEO and website optimization**.
- Proven experience managing **Google Ads**.
- Strong analytical skills for diagnosing website issues and implementing effective solutions.
- Familiarity with retargeting strategies and lead generation techniques.
- Ability to provide clear, actionable recommendations for improving organic search rankings.
## Preferred Qualifications
- Experience in the **health and wellness industry**.
## Skills & Competencies
- SEO strategy and implementation
- Technical SEO and SEO auditing
- Website optimization
- On-page SEO
- Keyword research
- Content optimization
- Local SEO
- Organic search optimization
- Website indexing
- Website performance and speed optimization
- Mobile responsiveness and user experience optimization
- Google Ads campaign management and optimization
- Ad targeting and creative optimization
- Retargeting
- Lead generation
- Analytical and problem-solving skills
- Data-driven decision-making
- Actionable SEO recommendations
- Social media and SEO integration
## Education & Experience
**Education**
- No specific education or degree requirement is stated in the original job description.
**Experience**
- Proven experience in SEO, website optimization, and Google Ads management.
- Experience with retargeting strategies and lead generation techniques.
- Health and wellness industry experience is preferred.
## Work Arrangement & Schedule
- **Job Type:** Project-Based
- **Location:** Georgia, USA
- **Work Arrangement:** Remote / Work from home
- **Employment Type:** Project-Based
- **Schedule:** Not specified in the original job description.
- **Weekend Requirements:** Not specified.
## Compensation & Benefits
- **Compensation:** Competitive salary; specific amount or hourly rate is not provided.
- Opportunities for growth
- Work from home
- Stable position
- Supportive and dynamic team environment
## Compliance / Additional Information
**Employer:** Gentask Virtual Assistance Services
This is a project-based opportunity focused on improving website performance, organic search rankings, Google Ads effectiveness, and patient appointment generation.