The Assistant Digital Marketing Manager will support the Digital Marketing Manager and Marketing Director in developing strategic marketing plans that align with company goals. The focus will be on digital marketing initiatives, including social media content, platform management, and paid advertising campaigns. This role involves overseeing the planning, process management, execution, and budget management of social media marketing strategies.
Job Description:
- Develop digital and social marketing strategies for CPG’s portfolio to drive business growth and meet objectives.
- Plan and implement digital/social marketing campaigns for promotions, product launches, and new shop openings. This includes social content strategy, social media platform strategy, and ad management within the broader marketing plan.
- Work closely with the Digital Marketing Manager to determine priorities and develop relevant measurement metrics based on business goals.
- Lead social media content creation, platform management, and advertising campaigns to ensure high-quality performance and ROI.
- Oversee social media advertising efforts across platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat.
- Manage day-to-day operations of social media accounts, ensuring content is timely, relevant, and aligned with brand goals.
- Assist the Digital Marketing Manager in managing and optimizing the company’s websites and digital platforms.
- Utilize web tracking and analytics tools such as GA4, GTM, etc., to monitor and optimize website performance and user experience.
- Implement digital marketing tactics, including Google and social ads, to optimize growth and performance across platforms.
- Assist with marketing budget management and the analysis of ROI on digital marketing initiatives.
- Track campaign performance and provide reports on key metrics, offering insights for optimization.
- Work closely with the Marketing Director, Digital Marketing Manager, and other departments to align on marketing efforts and ensure creativity, efficiency, and effectiveness.
- Enhance customer relationship management and database management with digital marketing tactics and best practices.
- Conduct industry and competitive research to stay informed on market trends and digital innovations.
- Stay up to date with emerging digital marketing trends and technologies to maintain the company’s competitive edge.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, or a related field. MBA is a plus.
- At least 3 years of experience handling core campaign operations in search, paid social, display, and video advertising
- Media planning experience is essential.
- Solid experience managing Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat Ads.
- Hands-on experience managing restaurant delivery aggregator platforms such as Talabat, Careem, Noon Food, or Deliveroo.
- Experience using AI tools (e.g., Claude, Perplexity, Google AI, ChatGPT) to support content creation, analytics, campaign optimisation, and reporting.
- Expertise in web tracking and analytics tools (e.g., GA4, GTM).
- Proficient in website creation and management.
- Mastery in social media scheduling, posting, and platform management.
- High proficiency in Excel and PowerPoint; ability to build weekly, monthly, and quarterly reports.
- Preferred GCC regional experience and F&B industry experience.