Position: Digital Analytics Tagging Manager
Location: Bristol
Work Mode: Flexible hybrid working
About the Role:
This role is responsible for ensuring the accurate and consistent collection of digital event-level data across web and app platforms.
You will work closely with Digital Analytics, Data Activation, Engineering and Product teams to translate tracking requirements into robust Google Tag Manager (GTM) implementations that support analytics, experimentation and advertising.
Key Responsibilities:
- Implement and maintain digital tracking across web and app platforms using Google Tag Manager (GTM).
- Define and implement event tracking requirements for analytics, experimentation and advertising.
- Configure GTM tags, triggers and variables in line with data layer and measurement standards.
- Test, debug and perform QA and validation of tracking implementations.
- Support the distribution of collected data to analytics, activation and media platforms.
- Identify tracking gaps, data quality issues and implementation risks.
- Work with Engineering, Product, Analytics and Activation teams to embed tagging into delivery processes.
- Support improvements in digital data collection, tracking coverage and consistency.
- Ensure tagging follows privacy, consent and regulatory requirements.
Key Skills & Experience:
- Hands-on experience with Google Tag Manager (GTM) and digital tracking implementation.
- Strong understanding of event-based data collection for analytics and/or advertising.
- Experience with Digital Analytics platforms, ideally Amplitude Analytics.
- Good understanding of data layers, events and front-end implementations.
- Experience using JavaScript to collect and manipulate data from front-end applications.
- Strong attention to detail with a structured approach to testing, debugging and QA .
- Understanding of privacy, consent and regulatory requirements in digital data collection.
- Experience working with web and app analytics/tagging environments.
- Financial Services or other regulated industry experience is desirable but not essential.