Responsibilities
- Full ownership and independent management of projects
- Steady growth in traffic and rankings across projects
- Improvement of business metrics (registrations, FTD)
- Achievement of intermediate SEO strategy goals
- Reduced dependency of projects on the team lead/manager
- Scaling successful use cases across other projects
- Initiating new ideas and approaches
- Collaboration with the content team
- Collaboration with the link-building team
- Collaboration with the development team
- Achievement of defined project KPIs
- Budget control across projects
- Testing hypotheses to improve project metrics and analyzing test results
- Preparing pre-sale SEO audits for potential clients
Requirements
- At least 5 years of experience in SEO, with proven successful project promotion cases
- At least 3 years of SEO experience in the iGaming niche
- Deep understanding of search engine algorithms
- English level — B1 or higher
- Ukrainian/Russian — native proficiency
- Development and implementation of a comprehensive SEO strategy, including content strategy, technical optimization, link profile management, UX improvements, and behavioral factors analysis
- Knowledge of HTML and CSS sufficient for SEO-focused code analysis
- Experience working with high-load and multi-regional websites
- Deep understanding of all ranking factors
- Experience with SERM and Parasite SEO
- Strong expertise in technical SEO
- Proficient with all relevant industry tools
- Ability to collaborate with developers, link builders, content managers, and designers
- Experience in A/B testing of SEO hypotheses and traffic split testing
- Experience analyzing search engine bot behavior
- Ability to defend and justify SEO strategies to business stakeholders
- Understanding of business metrics
- Experience mentoring mid-level specialists (task setting and guidance)
- Experience in automating routine tasks
Will be a Plus
- Experience working with AI agents (Claude Code, Codex, Cursor)