Responsibilities
- Launching and optimizing campaigns in in-app ad networks
- Sourcing and testing new bundles (angles, creatives, funnels)
- Scaling profitable campaigns
- Working with various ad formats
- Analyzing traffic performance
- Preparing briefs (technical tasks) for creatives
- Working with tracking systems and analytics
- Collaborating with the team
- Managing campaigns across multiple GEOs
Requirements
- Experience working with in-app traffic sources (Unity Ads, AppLovin, Moloco, etc.)
- Experience with mobile traffic formats (video, interstitial, rewarded)
- Experience working with grey-hat verticals
- Understanding of tracking systems, with hands-on experience (AppsFlyer, Adjust, Keitaro)
- Strong understanding of key metrics (CPA, FTD, deposits, ROI)
- Experience working with creatives (especially video)
- Self-sufficiency and proven experience in scaling campaigns