Responsibilities
- Retargeting Pixels Setup
- Implement and validate retargeting pixels, including page views, registrations, deposits, custom events, and user matching parameters;
- Offer & Campaign Integration
- Configure offers, tracking links, parameters, subIDs, macros, and campaign flows across tracking platforms and advertiser systems;
- Technical Communication
- Communicate with advertisers, affiliate networks, media buyers, and internal teams to clarify integration requirements and solve tracking issues;
- Troubleshooting & Debugging
- Investigate data mismatches, missing conversions, incorrect parameters, broken links, pixel errors, and attribution issues;
- Documentation
- Prepare clear integration instructions, checklists, and technical notes for each advertiser or campaign setup;
- Postback Setup & Validation
- Set up, test, and troubleshoot S2S postbacks for registrations, deposits, FTDs, revenue, and other key events.
Requirements
- Experience with postback setup, offer tracking, and campaign integration - must have;
- Experience with retargeting pixels, tracking events, GTM, browser pixels, or S2S tracking — must have;
- Understanding of tracking parameters: click_id, sub_id, external_id, user_id, event_id, UTM tags;
- Basic understanding of attribution models: post-click, post-view, deduplication;
- Experience with tracking platforms, affiliate platforms, or ad networks.
- Ability to test integrations using logs, preview links, browser dev tools, or tracking reports;
- Understanding of media buying flows and conversion funnels;
- Strong attention to detail and ability to quickly identify tracking issues;
- English level sufficient for communication with partners.