Kerala
Employment
About the role
As a Brand Manager at PayNback, you will be responsible for building and strengthening the PayNback brand across merchants, customers, investors, and business partners. You will develop marketing strategies, manage brand campaigns, ensure consistent communication, and create initiatives that increase brand awareness, trust, and user engagement.
Key responsibilities
- Develop and execute PayNback's brand strategy.
- Plan and manage online and offline marketing campaigns.
- Maintain consistent brand identity across all channels.
- Coordinate with design, sales, product, and marketing teams.
- Create promotional campaigns for merchant and customer acquisition.
- Manage social media branding and digital presence.
- Plan PR activities, events, and community engagement programs.
- Monitor competitor activities and market trends.
- Track campaign performance using analytics and KPIs.
- Build relationships with media, agencies, and strategic partners.
Required skills
- Bachelor's/Master's degree in Marketing, Branding, Business Administration, or related field.
- 3–6 years of experience in Brand Management, Marketing, or Digital Marketing.
- Strong understanding of branding and consumer behavior.
- Excellent communication and presentation skills.
- Experience in campaign planning and execution.
- Knowledge of digital marketing platforms and social media.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects simultaneously.
- Creative thinking with attention to detail.
- Experience in startup, fintech, retail, or SaaS is an added advantage.
What you'll gain
- Opportunity to build a high-growth fintech startup brand.
- Work directly with founders and leadership.
- Fast career growth based on performance.
- Exposure to AI-driven retail and fintech innovation.
- Leadership opportunities in brand strategy.
- Attractive salary with performance incentives.
- Learning opportunities in startup scaling and market expansion.
- Collaborative and innovation-driven work environment.
Performance expectations
-
- | KPI | Target |
| - |
- - |
- | Brand Awareness Growth | Increase by 50% |
- | Social Media Engagement | 100% growth |
- | Campaign Execution | Minimum 2 major campaigns/month |
- | Merchant Branding Support | 500+ merchants/month |
- | Content Calendar | 100% on-time execution |
- | PR & Media Coverage | Minimum 2 features/month |
- | Marketing ROI | Positive ROI on campaigns |
- | Lead Generation Support | Contribute to monthly acquisition targets |
- | Brand Guideline Compliance | 100% across all communications |
- | Team Collaboration | Timely delivery with cross-functional teams |