We are seeking a motivated and results-driven General Manager to take ownership of the daily operations and growth of our fitness facility. This is a hands-on role focused on sales, lead follow-up, social media, member experience, and overall club operations.
A major part of the position is converting leads into members. The General Manager will consistently contact leads, schedule and conduct gym tours, follow up with prospects, present membership and personal training options, and work toward monthly sales goals.
The General Manager will also maintain a consistent and engaging social media presence by creating content, promoting membership specials, showcasing the gym and its members, and helping generate local awareness and leads.
The GM will typically work independently, with Personal Trainers working alongside them when scheduled. This position is ideal for someone who is energetic, organized, self-motivated, comfortable with sales, and enjoys working with people.
Key Responsibilities
Sales & Lead Follow-Up
- Contact and follow up with new leads through calls, texts, and emails.
- Schedule and conduct gym tours and membership consultations.
- Present membership and personal training options and confidently close sales.
- Track leads, tours, follow-ups, and sales in the club’s CRM.
- Work toward monthly membership and revenue goals.
- Promote current membership specials and referral opportunities.
Social Media & Marketing
- Maintain a consistent posting schedule across social media platforms.
- Create photos, videos, and engaging content featuring the gym, members, trainers, workouts, and promotions.
- Promote membership specials, events, challenges, and personal training.
- Respond to social media messages and inquiries.
- Help use social media to generate awareness, engagement, and new leads.
Daily Club Operations
- Take ownership of the club’s daily operations while working independently.
- Open and close the facility according to company procedures.
- Maintain a clean, organized, safe, and welcoming environment.
- Monitor equipment, supplies, and facility needs.
- Handle member questions, concerns, and general club needs.
- Complete daily administrative tasks and required reporting.
Member Experience & Trainer Support
- Build strong relationships with members and create a welcoming gym community.
- Provide excellent customer service and support member retention.
- Promote personal training and connect members with available trainers.
- Work alongside trainers to provide a positive member experience.
Qualifications
- Previous experience in sales, customer service, management, marketing, or the fitness industry preferred.
- Strong communication and relationship-building skills.
- Comfortable making sales calls and following up with prospective members.
- Comfortable creating social media content, including photos and videos.
- Self-motivated and able to work independently.
- Strong organizational and time-management skills.
- Professional, energetic, and friendly personality.
- Comfortable working toward sales and membership goals.
- Passion for fitness and helping others achieve their goals.
What Success Looks Like
- Consistently following up with leads and scheduling gym tours.
- Converting prospects into new memberships.
- Meeting or exceeding monthly sales goals.
- Maintaining an active and engaging social media presence.
- Keeping the club clean, organized, and running smoothly.
- Providing an exceptional member experience.
- Taking ownership of the club’s overall growth and success.
Pay: $2,500.00 - $5,000.00 per month
Benefits:
- Employee discount
- Paid time off
Work Location: In person