We are looking for a Marketing Executive / Public Relations Officer (PRO) to promote our diagnostic and imaging services, build strong relationships with doctors, hospitals, corporate clients, and other healthcare partners, and increase patient referrals and business opportunities.
Key Responsibilities
- Promote diagnostic, pathology, and imaging services to doctors, hospitals, clinics, and corporate clients.
- Develop and maintain strong professional relationships with doctors and healthcare professionals.
- Visit hospitals, clinics, nursing homes, and corporate offices regularly for business development.
- Generate new leads and convert them into business opportunities.
- Coordinate with doctors/clients regarding available diagnostic services, packages, and rates.
- Follow up with existing and potential clients to maintain long-term relationships.
- Handle public relations and represent the organization professionally.
- Collect market feedback and monitor competitor activities and pricing.
- Achieve monthly marketing and business development targets.
- Coordinate with the centre, operations, and management teams for smooth service delivery.
- Maintain daily visit reports, client databases, follow-ups, and business records.
- Participate in health camps, promotional activities, and corporate/doctor outreach programs.
Required Skills
- Good communication and interpersonal skills.
- Strong convincing and negotiation abilities.
- Good knowledge of local healthcare/diagnostic market.
- Presentable and professional personality.
- Ability to build relationships with doctors and clients.
- Target-oriented and self-motivated.
- Basic knowledge of MS Office/Excel and reporting.
- Willingness to travel for client visits.
Experience
1–3 years of experience in healthcare marketing, diagnostic centre marketing, hospital marketing, pharmaceutical sales, or PRO/business development will be preferred.
Qualification
Graduate in any discipline. Candidates with a background in Healthcare Management, Marketing, Sales, or Public Relations will be preferred.
Pay: ₹9,999.00 - ₹40,579.28 per month
Benefits:
- Flexible schedule
Work Location: In person