About The Role
The Social Media Manager owns the organic social presence across LinkedIn, X, Instagram, TikTok, and emerging channels, translating product positioning, customer insights, and technical concepts into content that earns attention and builds trust.
The role connects brand storytelling to measurable business outcomes. You will work with product marketing, demand generation, communications, and creative teams to grow audience quality, increase engagement, support launches, and turn social performance data into sharper content and channel strategy.
Key Responsibilities
- Develop and execute the social media strategy, editorial calendar, and channel-specific content plans across LinkedIn, X, Instagram, TikTok, and relevant emerging platforms
- Translate complex technology, product capabilities, customer stories, and industry trends into clear posts, short-form video, carousels, graphics, and executive content
- Manage publishing and workflow in tools such as Sprout Social, Hootsuite, Buffer, or similar platforms, coordinating reviews, approvals, accessibility, and brand governance
- Monitor channel performance using native platform analytics, GA4, UTM tracking, and dashboarding tools; report on reach, engagement, traffic, conversions, and audience growth
- Partner with product marketing, demand generation, communications, design, and subject-matter experts to support product launches, campaigns, events, and thought leadership
- Build community engagement programs by monitoring comments and mentions, escalating customer or reputational issues, and identifying opportunities for real-time participation
- Test creative formats, messaging, posting cadence, and paid amplification to improve content efficiency and contribute to qualified traffic and pipeline
What We Are Looking For
- 3-6 years of experience managing social media for a technology, SaaS, digital product, or high-growth consumer brand
- Demonstrated ability to develop channel strategy and produce high-performing organic content across LinkedIn and at least two additional social platforms
- Strong writing, editing, and storytelling skills, with the ability to simplify technical or product concepts for different audiences
- Hands-on experience with social publishing, listening, analytics, and content production tools such as Sprout Social, Hootsuite, GA4, Canva, Adobe Creative Cloud, or equivalent platforms
- Comfortable using performance data to set KPIs, analyze content results, run experiments, and communicate recommendations to marketing and executive stakeholders
- Highly organized project manager who can manage multiple content workstreams, approvals, launches, and external partners in a fast-paced environment
- Bachelor’s degree in marketing, communications, journalism, public relations, or a related field; Bonus: experience with paid social, employee advocacy, influencer or creator programs, video editing, social listening, or B2B technology marketing