*hiring on behalf of our client
Title: DTC Ecommerce Paid Acquisition Lead
Time: Full-Time (EST hours)
Location: Remote
Compensation: $29,000 USD (OTE - $59,000 USD - $125,000 USD)
The Company
Our client designs and handcrafts luxury everyday essentials in Toronto and Montreal, using the finest natural materials to bring a touch of sophistication to the everyday. Specializing in luxury gifts, we cater to discerning organizations seeking to leave a lasting impression.
Role Overview
Our client is seeking a performance-driven Paid Acquisition & Growth Marketing Manager to take full ownership of their paid acquisition strategy, execution, and optimization. This is not merely an ad-account management role; the ideal candidate has direct experience guiding e-commerce brands through key growth stages, understands the unit economics of profitable scaling, and possesses the vision to help shape broader go-to-market strategies over time.
Key Responsibilities
• Own paid acquisition strategy, campaign execution, creative testing, optimization, and performance reporting across key channels.
• Manage performance marketing campaigns on Meta and other primary e-commerce channels to drive profitable revenue growth.
• Analyze conversion data, customer acquisition costs, and unit economics to ensure marketing spend yields positive ROI.
• Conceptualize and run structured creative testing frameworks to continuously improve ad performance and conversion rates.
• Help develop and execute broader go-to-market strategies for overall e-commerce expansion.
• Support B2B marketing initiatives by assisting with LinkedIn paid advertising campaigns where applicable.
• Collaborate with cross-functional teams to align paid media efforts with overarching business goals and brand messaging.
• Track market trends, leverage data insights, and test new acquisition avenues to scale reach efficiently.
Qualifications
• Proven track record of directly scaling e-commerce brands and driving profitable revenue growth through paid acquisition.
• Deep expertise in executing and optimizing campaigns on Meta and other relevant e-commerce advertising platforms.
• Strong analytical mindset with a thorough understanding of the unit economics and metrics required for scalable growth.
• Hands-on experience with creative testing frameworks, conversion rate principles, and funnel optimization.
• Strategic ability to contribute to broader e-commerce go-to-market strategies.
• Experience with LinkedIn paid advertising and B2B paid marketing strategies is a plus.
• Strong written and verbal communication skills with the capacity to thrive in an autonomous, remote environment.