About The Role
The Social Media Manager owns the organic social presence for a fast-growing technology company, translating product capabilities, customer insights, and industry perspectives into content that builds awareness and qualified engagement across LinkedIn, X, YouTube, and emerging channels.
This role sits within the marketing team and partners closely with product marketing, demand generation, communications, and creative. Success means developing a consistent editorial voice, increasing high-quality audience growth, and using performance data to improve reach, engagement, and contribution to pipeline.
Key Responsibilities
- Develop and manage the editorial calendar across LinkedIn, X, YouTube, and other relevant social channels
- Write, edit, and publish platform-specific content, including product launches, executive posts, customer stories, event promotion, short-form video, and thought leadership
- Build social campaigns in partnership with product marketing and demand generation teams to support launches, webinars, industry events, and integrated programs
- Monitor conversations, trends, and audience sentiment using tools such as Sprout Social, Hootsuite, or Brandwatch; respond and escalate issues according to established guidelines
- Track channel performance in native platform analytics, GA4, and campaign dashboards; report on reach, engagement, traffic, conversions, and assisted pipeline
- Manage content production workflows with designers, video producers, freelance partners, and agency vendors using tools such as Asana, Jira, or Monday.com
- Test messaging, formats, publishing times, and distribution tactics to improve organic performance and inform paid social and broader content strategy
What We Are Looking For
- 3-6 years of social media, content marketing, or digital marketing experience, preferably within a B2B or consumer technology company
- Demonstrated experience growing and managing branded social channels with measurable improvements in engagement, audience quality, traffic, or conversions
- Strong copywriting and editing skills, with the ability to adapt technical concepts for executives, practitioners, customers, and general audiences
- Hands-on experience with social publishing and listening platforms such as Sprout Social, Hootsuite, Buffer, Brandwatch, or similar tools
- Proficiency with social analytics, GA4, UTM governance, and spreadsheet-based reporting; familiarity with dashboards in Looker Studio or Tableau is helpful
- Excellent project management skills and judgment when coordinating multiple campaigns, stakeholders, approvals, and production deadlines
- Bonus: Experience with SaaS, AI, cloud infrastructure, developer tools, or cybersecurity; short-form video production; executive social programs; paid social platforms; or a degree in marketing, communications, journalism, or a related field