Experience: 7.00 + years
Salary: INR 1500000-1800000 / year (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full time Permanent Position
(*Note: This is a requirement for Uplers)
What do you need for this opportunity?
Must have skills required:
Offering, Target market, Sales motion, Buyer journey, commercial goals, Proof, ICP, Segmentation, Data, messaging, Outreach, qualification, Sales follow-up, Develop problem-led propositions, Offers, email messaging, Linkedin messaging, B2b gtm strategy, Buyer research, Funnel and pipeline diagnosis, Structured problem-solving, Account and contact research
Uplers is Looking for:
Job Description:
Mavlers is hiring a Senior GTM Outbound Strategist for a senior individual contributor role within its B2B Demand Generation function.
The role will own client GTM outbound programs from problem diagnosis through core execution and optimisation.
Key Responsibilities
- Lead client discovery to understand the offering, target market, sales motion, buyer journey, commercial goals, proof, and constraints.
- Diagnose problems across ICP, segmentation, data, messaging, outreach, qualification, sales follow-up, and CRM visibility.
- Define and validate ICPs and priority market segments.
- Build account- and contact-selection criteria.
- Research and prioritise target companies, buyers, and commercial triggers.
- Develop problem-led propositions, offers, email messaging, LinkedIn messaging, and follow-up sequences.
- Design outbound workflows across email, LinkedIn, and sales follow-up.
- Configure or quality-check prospecting, enrichment, sequencing, routing, and CRM workflows.
- Monitor deliverability, sender health, bounce rates, data quality, and campaign execution.
- Define qualification, routing, and sales-handoff criteria.
- Analyse positive responses, qualified conversations, sales acceptance, opportunities, and pipeline contribution.
- Diagnose underperformance and recommend clear corrective action.
- Lead client strategy presentations and performance reviews.
- Challenge weak assumptions without damaging client confidence.
- Document repeatable frameworks, workflows, tests, and learnings.
- Execute strategically important work directly rather than operating only as an advisor or coordinator.
Skills Required:
Strategic
- B2B GTM strategy
- ICP and segmentation
- Outbound strategy
- Buyer research
- Proposition and offer development
- Funnel and pipeline diagnosis
- Structured problem-solving
- Experiment design
Execution
- Account and contact research
- Data enrichment and validation
- Email sequence development
- LinkedIn outbound
- Personalisation frameworks
- Workflow configuration
- Email deliverability
- CRM management
- Qualification and routing
- Performance reporting
Client
- Discovery and requirement diagnosis
- Strategic presentation
- Commercial communication
- Expectation management
- Stakeholder management
- Constructive challenge
- Clear written communication
Required Platform Capability
- CRM: HubSpot or Salesforce or similar CRMs
- Prospecting: LinkedIn Sales Navigator
- Data: Apollo, ZoomInfo, Cognism, or equivalent
- Enrichment: Clay or equivalent
- Sequencing: Outreach, Salesloft, Apollo, Instantly, Smartlead, Lemlist, or equivalent
- Analysis: Advanced Excel or Google Sheets
- Reporting: HubSpot, Salesforce, Looker Studio, Power BI, or equivalent
Candidates do not need experience with every named platform. They must demonstrate strong capability across CRM, prospecting, enrichment, sequencing, deliverability, and reporting.
Educational Qualifications:
Bachelor’s degree in marketing, business, communications, management, technology, or a related discipline.
MBA or relevant postgraduate qualification is preferred but not mandatory.
Demonstrated GTM outcomes, problem-solving ability, and hands-on expertise are more important than formal qualifications.
Platform certifications are useful but will not substitute for relevant experience.
Additional Note/Remark (if any):
- This is a senior individual contributor role with no direct people-management responsibility.
- The role is strictly focused on GTM outbound.
The candidate will not be evaluated on emails sent, raw reply rates, or meetings booked alone. Success will be based on targeting quality, qualified conversations, sales acceptance, opportunity quality, pipeline contribution, and client confidence.
How to apply for this opportunity?
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!