Market & Competitive Intelligence Analyst
Location: Plano, TX (Onsite)
Job Type: 6 + month contract to (hire + multi-extension capability)
Rate 49.99 /hr. W2 only
Position Overview
We are seeking an analytical, detail-oriented Market & Competitive Intelligence Analyst to join our team fully onsite. In this role, you will analyze market dynamics, evaluate sales and marketing trends, and build dynamic dashboard reporting to guide strategic decision-making across the Retail and Consumer Packaged Goods (CPG) domains.
Working closely with cross-functional teams in marketing, product management, and retail execution sales, you will convert complex datasets into actionable competitive insights and executive-ready visual presentations.
Top Required Skills
- Data Analysis & Modeling: Expert-level proficiency in dataset organization, statistical evaluation, and data manipulation using advanced Excel techniques.
- Dashboard Development: Proven expertise in visual analytics platforms such as Power BI and Tableau.
- Retail / CPG Domain Knowledge: Strong understanding of retail execution, consumer preferences, competitor strategies, and market dynamics within retail, CPG, consumer electronics, or related sectors.
Key Responsibilities
- Market & Trend Forecasting: Forecast and track sales and marketing trends, analyzing collected metrics to assess performance and brand position.
- Competitive Intelligence: Conduct comprehensive competitive analyses evaluating market dynamics, pricing strategies, consumer preferences, and competitor distribution channels across key product segments.
- Dashboard & Visual Reporting: Utilize Tableau, Power BI, and Excel to develop and maintain intuitive dashboards, detailed reports, and presentations for key stakeholders and executive leadership.
- Data Collection & Methodology: Devise, evaluate, and implement methods for collecting primary and secondary data (e.g., mystery shop data, surveys, industry publications, and internal databases).
- Cross-Functional Collaboration: Partner directly with senior management, marketing professionals, product managers, and sales teams to align analytical objectives with strategic business needs.
- Campaign & Strategy Evaluation: Measure the effectiveness of marketing, advertising, and communication programs while monitoring competitor activities for emerging threats and market opportunities.
Qualifications & Requirements
- Education: Bachelor’s degree in Marketing, Business, Finance, Economics, Accounting, or a related field (or equivalent training).
- Experience: 2 to 5 years of hands-on experience in market research, competitive intelligence, or data analysis within a Retail, CPG, or Consumer Electronics environment.
- Technical Skills: Advanced proficiency in Excel and Tableau/Power BI dashboard creation.
- Communication & Interpersonal Skills: Excellent written and verbal communication skills, with a demonstrated ability to translate complex data findings into actionable insights for diverse audiences.
- Time Management: Strong self-management, organization, and problem-solving skills with a commitment to accuracy in a dynamic, fast-paced environment.
Work Environment & Schedule
Schedule: Fully Onsite (Monday – Friday)
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