*This will be a fully onsite role 5x a week in NYC*
Marketing Strategy Consultant
We are seeking a Marketing Strategy Consultant to help clients develop marketing, brand, customer experience, and digital transformation strategies that drive business growth.
What you’ll do:
- Develop marketing, brand, customer experience, growth, and digital transformation strategies
- Conduct market, consumer, competitive, and cultural research to identify insights and opportunities
- Assess current marketing and customer experiences to identify gaps and areas for improvement
- Create strategic frameworks including customer journeys, personas, roadmaps, briefs, and business cases
- Lead workshops and collaborate with cross-functional stakeholders to develop strategic ideas and solutions
- Advise clients on digital and emerging technologies, including GenAI, and how they can improve marketing and customer experiences
- Partner with creative, design, data, content, and technology teams to translate strategy into execution
- Support business development, consulting engagements, and client pursuits
- Help develop new consulting offerings and approaches within marketing, growth, and experience strategy
What they’re looking for:
- 7+ years of experience in a consulting or agency environment
- Background in marketing strategy, brand strategy, growth strategy, experience strategy, digital transformation, or related areas
- Experience developing and presenting strategies to senior client stakeholders
- Strong research, analytical, presentation, and storytelling skills
- Ability to connect consumer behavior, culture, technology, and business needs to develop strategic solutions
- Comfortable leading workshops and managing multiple workstreams
- Strong communication, collaboration, and stakeholder management skills
- Familiarity with marketing and CX technologies such as CRM, CDP, and CX platforms
- Interest or experience in emerging technologies, particularly GenAI
- Experience across multiple industries is a plus
- Bachelor’s degree required; Master’s preferred