We are looking for a Brand Marketing Manager to lead brand strategy, creative direction, and retail media initiatives for a growing consumer and healthcare-focused business.
Summary of the Role
The role focuses on strengthening brand presence across retail, pharmacy, grocery, e-commerce, and digital channels. You will lead brand campaigns, creative development, retail media initiatives, and cross-channel activations while ensuring strong brand consistency and commercial performance.
This is a strong fit for marketing professionals with experience in brand management, retail media, shopper marketing, or integrated campaigns, particularly within health, FMCG, consumer, or retail sectors.
Key Responsibilities
- Develop and implement brand strategy across retail, digital, and e-commerce channels
- Lead creative development, campaigns, and brand communications
- Plan and manage retail media, in-store branding, and promotional activations
- Work closely with Sales, Marketing, and Category teams on launches and campaigns
- Lead creative/design resources and manage external agencies and partners
- Monitor campaign performance, ROI, and retail engagement to optimise results
Must-Have Skills / Experience
- 5+ years of experience in Brand Management, Retail Media, Shopper Marketing, or Integrated Marketing
- Experience in health, FMCG, consumer, retail, or related industries
- Proven experience managing campaigns across retail, digital, and e-commerce
- Experience leading creative teams or directing creative/design output
- Strong understanding of brand strategy and retail media
- Strong analytical, commercial, and project management skills
- Bachelor's degree in Marketing, Communications, PR, Design, or a related field
What's in it for You?
- Lead brand and retail media initiatives across multiple consumer channels
- Opportunity to shape brand strategy and creative direction
- Competitive compensation and performance-based salary reviews