A fast-scaling digital health company is seeking a commercially minded, results-oriented Director of Growth to drive customer acquisition, engagement, and revenue performance across a portfolio of high-growth DTC telehealth brands.
Reporting to the EVP, Growth, this individual will act as a strategic growth partner to the company’s clients, owning marketing performance and ensuring successful execution across acquisition, lifecycle marketing, retention, and conversion initiatives. The Director of Growth will work closely with client stakeholders while overseeing internal and external channel specialists, creative teams, and agency partners to deliver measurable business outcomes.
This role is ideal for someone who combines strong growth marketing expertise with exceptional client management skills and a proven ability to lead cross-functional teams toward ambitious growth targets.
Key Responsibilities:
Own DTC Growth Strategy & Execution for Multiple Telehealth Brands:
● Lead acquisition and lifecycle growth across paid media (search, social), SEO/content, influencer and affiliate programs, and emerging channels.
● Grow and maintain a robust Affiliate Program to connect telehealth affiliates with brands with aggressive growth targets.
● Continuously test, learn, and scale what works, balancing CAC efficiency with long-term patient value.
Build and Optimize the Patient Journey:
● Optimize the full funnel from first click through intake and treatment initiation.
● Identify drop-offs and friction points and turn them into clear experiments and marketing improvements.
● Build lifecycle programs (email, SMS, on-site) that drive increased LTV through upsells, cross sells, and long-term retention.
● Develop segmentation and personalization strategies based on condition, behavior, and lifecycle stage.
● Balance short-term conversion wins with sustainable patient outcomes and LTV growth.
Experimentation & Analytics:
● Own growth metrics including CAC, LTV, conversion rate, retention, and contribution margin.
● Build and manage a fast, disciplined experimentation roadmap across channels and funnel stages.
● Partner with Analytics to analyze cohorts, unit economics, and performance trends, and turn insights into action.
Team & Services Infrastructure:
● Hire, coach, and develop a lean, high-impact growth team.
● Manage agencies, creators, and growth vendors with a focus on speed, accountability, and ROI.
● Support Commercial team in client consultations, services offering, and pricing to encourage enrollment in the Growth program supported by this team.
● Roll up your sleeves when needed: this is a builder role, not just a manager role.
Required Experience:
● 7-10+ years of experience in growth and performance marketing, ideally in DTC, healthcare, or regulated consumer businesses.
● Proven experience scaling paid and owned growth channels with clear accountability for CAC and LTV.
● Strong analytical instincts and comfort working with data, dashboards, and experimentation frameworks.
● Startup mindset: resourceful, hands-on, comfortable with ambiguity, and biased toward action.