*hiring on behalf of our client
Title: E-Commerce PPC Manager
Time: Full-Time
Location: Cape Town (Hybrid - 1 day in Century City office)
Compensation: £20,000/y (R430,000/y)
The Company
Our client is a diverse promotion marketplace that provides customers with major savings on local businesses, travel, and consumer goods. In addition to this, through their reach, they deliver marketing solutions that allow their merchants to grow and manage their businesses in a sustainable way.
Role Overview
The PPC Manager will be responsible for leading the company's acquisition efforts within Google, Bing, and other emerging channels' shopping campaigns. The ideal candidate will have experience developing and executing a range of paid marketing strategies across Performance Max, Shopping, and all feed-based campaigns. This role requires executing the marketing strategy for Shopping channels by working closely with internal stakeholders and platform reps. The focus will be on driving new subscriber acquisition and growing existing customer engagement. All decisions will be data-driven and aligned with ROI, Registration volume, CPR, and Customer LTV KPIs.
Key Responsibilities
• Plan, build, and execute Performance Max campaigns with a focus on maximizing ROI and achieving business objectives across multiple brands.
• Optimize and manage Google Shopping feeds, proactively addressing disapprovals and ensuring timely resolutions in collaboration with relevant teams.
• Take ownership of Performance Max strategy, leveraging automation, audience signals, creative assets, and data insights to continuously test, learn, and improve performance.
• Use a data-driven approach to decision-making aligned with key KPIs such as ROI, Customer Lifetime Value (LTV), and Cost Per Result (CPR).
• Monitor campaign performance and deliver actionable reporting, highlighting wins and identifying areas for growth.
• Collaborate with cross-functional teams and platform reps to align PPC efforts with broader promotional marketing campaigns.
Qualifications
• Hands-on experience managing Performance Max and Standard Shopping campaigns for an e-commerce platform.
• Very strong digital acquisition experience across all channels, with significant proven experience using Google Ads, Google Marketing Platform, Google Merchant Center, and Google Analytics.
• Strong communication and interpersonal skills, with the ability to liaise effectively with internal and external stakeholders professionally and build good relationships.
• Analytical thinker able to convert data and insights into trends and forecasts.
• Excellent quantitative skills with the ability to interrogate large data sets.
• Excellent written and numerical skills, including copywriting.
• Strong presentation skills and the ability to present the latest updates in PPC back to the wider business.
• Highly self-motivated and willing to get stuck in with hands-on work as well as being strategic.
• Results-driven hard worker with a can-do, problem-solving attitude in a fast-paced environment.
• Highly organized with the ability to manage multiple priorities efficiently and independently.
• Experience with SQL, Python, Excel, Adobe Omniture, QuickSight, or JavaScript is beneficial.