Job Title: Head of Marketing / Chief Marketing Officer
Location: Cape Town City Centre (office-based)
Role Type: Full-time Executive / Senior Leadership
Industry: Telecommunications
**Employment Equity: Preference will be given to suitable candidates in line with Employment Equity targets**
About:
Our client is a fast-growing, disruptive Mobile Network Operator. Driven by innovation, dynamic creative storytelling, and customer-first digital experiences, they operate as an agile challenger brand. We are assisting our client find a visionary, culturally plugged-in Head of Marketing to shape their brand strategy, scale customer acquisition, and solidify their market presence.
Overview:
As the Head of Marketing, you will lead end-to-end brand architecture, consumer communications, digital growth, and strategic sponsorships.
This role requires a dual-threat marketer: a culturally resonant storyteller capable of capturing the public imagination, paired with an integrated marketing practitioner adept at creative excellence, digital activation, agency oversight, and strategic partnerships.
Key Responsibilities:
- Brand Strategy & Cultural Relevance: Drive high-impact brand campaigns that position the company as a market disruptor. Harness South African pop culture, social trends, and authentic community engagement to spark word-of-mouth growth.
- Integrated Marketing Communications (IMC): Oversee 360-degree marketing strategies spanning ATL, digital, social, PR, direct-to-consumer activations, and strategic sponsorships.
- Product & Service Launches: Lead go-to-market strategies for next-generation products, including mobile connectivity, home internet solutions, and digital service expansions.
- Agency & Partner Management: Direct creative, media, and PR agency partners to maintain top-tier creative standards and maximize media ROI.
- Digital & Performance Growth: Collaborate with growth teams to optimise digital acquisition channels, customer journeys, and overall brand equity.
- Sponsorships & Strategic Alliances: Identify and execute high-value strategic partnerships and sponsorships that elevate brand affinity and customer retention.
- Team Leadership: Build, mentor, and foster an agile, creative, and high-performing marketing and communications team.
Key Requirements & Experience:
- Experience: 8–12+ years in senior marketing leadership roles, ideally combining top-tier FMCG brand management with high-growth Telecoms or Tech experience.
- Creative & Strategic Distinction: A track record of executing culturally significant, high-impact creative campaigns.
- 360-Degree Marketing Mastery: Proven expertise in integrated marketing communications, sponsorship execution, brand positioning, and digital engagement.
- Storytelling & Public Persona: Strong command of narrative-driven marketing, content strategy, and organic brand building across digital platforms.
- Commercial Mindset: Ability to translate bold creative ideas into measurable business growth, subscriber acquisition, and market share.