Only Qualified candidates will be contacted
Kindly refer to the job description and key details outlined below for your reference.
We are looking for a Marketing Executive to lead the planning and execution of marketing initiatives that drive awareness, adoption, and sustainable growth of Financial section of Driver and Merchant lending products.
THE DAY-TO-DAY ACTIVITIES
Drive business growth in Metro Manila through acquisition and retention initiatives by working closely with the Demand Planning and Operations teams, Marketing Analytics, and Market Research teams.
Develop and execute comprehensive marketing strategies and plans by addressing key business challenges, capturing customer insights, and unlocking demand through tailored proposals.
Lead the end-to-end design and execution of strategic campaigns, including concept ideation, media and demand planning, go-to-market strategy, and budget planning.
Monitor campaign performance and respond quickly to results by optimizing activities throughout the campaign lifecycle.
Manage reporting and analysis across marketing campaigns, using data to drive continuous improvement through a test-and-learn approach.
Collaborate with key internal and external stakeholders to deliver high-quality marketing initiatives, including Creative, PR, Media Buying, Events, and other marketing partners.
Work with Marketing Analytics and Consumer Research teams to generate insights into customer behavior and translate these insights into innovative and effective campaigns.
Manage marketing budgets and ensure the efficiency and effectiveness of allocated spending.
QUALIFICATIONS
At least 3 years of experience in a brand and/or communications role, either client-side or as an account manager, strategist, or planner in an agency.
Demonstrated ability to lead campaigns across various areas of communications, including brand repositioning, new product launches, and sales promotions.
Proactive and data-driven: Able to apply analytical thinking to understand customer behavioral segments and identify business opportunities.
Solution-driven mindset: A natural strategic thinker and problem-solver who can quickly develop commercial and category understanding and translate business drivers into compelling customer value propositions.
Great collaborator: Works effectively with diverse stakeholders, is open to experimentation, and can navigate complexities while influencing and gaining alignment to move initiatives forward.
Highly organized, detailed, and meticulous: Enjoys improving processes to achieve day-to-day efficiency and thrives in a fast-paced, technology- and digitally-oriented environme
Pay: Php30,000.00 - Php45,000.00 per month
Work Location: In person