Flam is building the next generation of interactive media through its content format. We are an AI-native technology company transforming how brands and consumers interact through immersive, interactive content. Our technology enables rich, app-less experiences that can be launched instantly on smartphones, creating a fundamentally different way for brands to engage consumers. We are backed by leading investors and already work with some of the world's largest brands. We are now building Flicks, our interactive media format for the US market.
Role Overview
As an Associate Product Manager, you'll work closely with Product, Engineering, Design, Data, Sales, and Customer Success teams to build and scale our Interactive Native Ads platform.
You'll help define product requirements, conduct market research, work with engineering to deliver features, analyze product performance, and improve the experience for advertisers, publishers, and end users. This role is ideal for someone who enjoys solving complex product problems, loves learning, and wants to build products in the fast-growing AdTech ecosystem.
Responsibilities
Work closely with senior Product Managers to define product vision and roadmap.
Gather customer requirements from advertisers, publishers, and internal stakeholders.
Translate business requirements into detailed Product Requirement Documents (PRDs), user stories, and acceptance criteria.
Partner with Engineering, Design, and QA teams to deliver high-quality product releases.
Conduct market, customer, and competitor research to identify new product opportunities.
Analyze product performance using data and advertising KPIs such as CTR, engagement rate, interaction rate, viewability, completion rate, conversions, and revenue.
Define success metrics and monitor feature performance after launch.
Prioritize features based on customer impact, business value, and engineering effort.
Support product launches and collaborate with cross-functional teams throughout the product lifecycle.
Continuously identify opportunities to improve the advertiser and publisher experience.
What You'll Build / You'll contribute to products including:
Interactive Native Ads
Rich Media Advertising Formats
HTML5 Ad Experiences
Campaign Creation and Management Tools
Publisher Monetization Solutions
Ad Analytics and Reporting
JavaScript SDKs and APIs
Interactive Commerce and Lead Generation Experiences
AI-assisted Creative Workflows
Qualifications Required
0–1 years of experience in Product Management, Business Analysis, Software Engineering, or a related field.
Strong analytical and problem-solving skills.
Excellent written and verbal communication.
Ability to work effectively with cross-functional teams.
Strong ownership mindset with attention to detail.
Ability to learn quickly and thrive in a fast-paced startup environment.
Before You Apply
Candidates should have a foundational understanding of the digital advertising ecosystem, including how ads are bought, served, measured, and optimized across web and mobile platforms.
A strong curiosity for AdTech is essential. We value candidates who actively explore industry trends, understand emerging advertising technologies, and continuously learn about topics such as:
Native Advertising
Programmatic Advertising
Ad Serving
SSPs, DSPs, and Ad Exchanges
OpenRTB
Google Ad Manager (GAM)
DV360
CM360
Viewability & Measurement
Publisher Monetization
Attribution and Analytics
Nice to Have Experience or familiarity with one or more of the following:
Digital Advertising or AdTechSQL and data analysis
REST APIs
JavaScript
Mobile SDKs
A/B Testing and Experimentation
Analytics tools such as GA4, Mixpanel, Looker, or Tableau
Agile product development methodologies
What Success Looks Like within your first six months, you will:
Deliver multiple production-ready features.
Build a strong understanding of the AdTech ecosystem.
Improve advertiser and publisher experiences through data-driven product decisions.
Collaborate effectively with Engineering and Design to ship impactful products.
Become a trusted contributor to Flam's Interactive Native Ads platform.
Why Join Flam?
Build products used by leading brands and publishers.
Work on cutting-edge advertising technology.
Learn directly from experienced product and engineering leaders.
Take ownership from day one in a fast-moving startup.
Shape the future of interactive advertising at scale.