We are looking for someone who combines strong strategic thinking with customer empathy, is comfortable using data to solve business problems, and enjoys turning complex financial products into simple, compelling customer experiences.
To succeed in this role, you should thrive in a fast-paced environment, be highly collaborative, and possess the curiosity to continuously test, learn, and improve marketing performance.
THE DAY-TO-DAY ACTIVITIES:
Drive business growth in Metro Manila via acquisition and retention initiatives by working closely with the demand planning and operation team, Marketing Analytics, Market Research Team
Develop and execute comprehensive marketing strategies and plans: Address key business challenges, capture user insights, and unlock user demand with tailored-made proposal
Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimize in between campaign activities.
Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
Work with all key stakeholders and cross-functions (internal and external) to deliver high-quality work (Creative, PR, media buying, events , etc.).
Work with our marketing analytics and consumer research teams to drive insight into how consumers are using our platform and translate these insights into innovative campaigns
Manage budget: ensure the efficiency and effectiveness of the given spending
"a. At least 3 year of experience in a brand and/or communications role (client-side or as a suit/planner in agencies).
b. Demonstrated the ability to lead campaigns across the spectrum of communications: brand repositioning, new product launches, and interesting twists on sales promotions.
c. Proactive and data-driven: Adopt an analytical approach to understanding customer behavioral segmentation and spotting opportunities.
d. Solution-driven mindset: Natural strategic thinker and problem-solver who gains category/commercial understanding with ease and has the ability to turn-key business drivers into exciting customer value propositions.
e. Great collaborator: Someone who works well with a wide group of stakeholders and is open to idea experimentation. Able to navigate complexities, influence, and persuade approval to get things moving.
f. Highly organized, detailed, and meticulous: Enjoys improving processes to achieve day-to-day efficiency. Thrives in an ultrafast-paced tech/digitally-inclined environment."
Pay: Up to Php50,000.00 per month
Benefits:
- Company Christmas gift
- Company events
- Health insurance
- Opportunities for promotion
- Paid training
- Pay raise
- Transportation service provided
Work Location: In person