About the Role
Sensia Ventures Group is looking for a Marketing Data & Insights Manager who turns audience data into media strategy that actually moves the needle for US commercial clients. You'll own targeting recommendations, media plan strategy, and performance insights with your analysis shaping real budget and campaign decisions.
Key Responsibilities
- Develop targeting recommendations based on demographic, behavioral, and transactional analysis
- Optimize media plans and marketing budgets using performance analytics and ROI analysis
- Conduct campaign performance analysis and A/B testing to evaluate effectiveness
- Build dashboards and reports to track KPIs, campaign performance, and audience insights
- Explain and defend targeting and media plan logic to internal stakeholders
- Identify trends and opportunities to improve campaign performance
- Prepare weekly insights reporting for management
- Liaise with partners and list brokers as needed
- Document decisions, recommendations, and processes clearly
Required Qualifications
- Bachelor's degree in Marketing Analytics, Business Analytics, Statistics, or related field
- 3–4 years of experience in marketing analytics, audience segmentation, or campaign optimization
- Strong proficiency in Excel (advanced formulas, pivot tables); SQL a strong plus
- Experience with data visualization tools (Power BI, Tableau, or similar)
- Solid understanding of statistical analysis, segmentation, and audience targeting
- Comfortable explaining data-driven recommendations to non-technical stakeholders
- Excellent communication skills and ability to manage multiple projects under deadline
Preferred Skills
- Experience with list selection, merge & purge, and data validation processes
- Experience in media planning and campaign budget optimization
- Knowledge of direct mail marketing, CRM analytics, or marketing automation platforms
- Familiarity with AI tools for analytics and process automation
- Russian, Ukrainian, French, Spanish, German, Italian, or Portuguese languages are an advantage
What We Offer
- AED 10,000–15,000/month + Visa, Health Insurance, Annual Ticket
- Direct influence on strategy for international client accounts
- Multilingual, international team environment
- Room to grow as the data team scales
Pay: AED10,000.00 - AED15,000.00 per month
Work Location: In person