Description
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Job Details
You will be responsible for the successful design and technical delivery of complex, enterprise-level Salesforce Marketing Cloud solutions for our customers, working in an AI-Native delivery environment. These technologies include but are not necessarily limited to Salesforce.com products and APIs, Marketing Cloud studios and builders, Agentforce Marketing, and cross-cloud integrations — all increasingly accelerated by AI tooling and agentic delivery methods.
The solutions you design are built for the long term and scale seamlessly with the customer's growth plans. You have proven experience designing scalable, high-quality solutions for large enterprise clients, and you're eager to up-skill on AI Fluency — using AI developer assistants (e.g., Agentforce Vibes, Cursor, Claude) and agentic evaluation frameworks to accelerate design, coding, and delivery. You should be able to understand client requirements, collaborate across internal and external teams, document solution design, and deliver a quality implementation of the project — faster and smarter with AI-assisted workflows.
You should be able to support customers in designing, developing, coding, and launching complex email campaigns, dynamic content, and landing pages, using AI coding assistants to speed up development where useful. You have experience coding HTML emails and landing pages, using Marketing Cloud's proprietary scripting language (AMPscript) and Server-Side JavaScript. You should also be able to onboard onto Agentforce Marketing and build Customer Journeys, leveraging AI-native tools and agentic frameworks to accelerate journey design and personalization.
In this role, we're looking for someone with hands-on experience in Salesforce Marketing Cloud and other Salesforce clouds, integration, and data management — plus genuine curiosity for AI-driven ways of working.
Responsibilities
- Lead technical discovery sessions and discussions with clients, confidently articulating technical designs, integration strategies, and potential trade-offs to both technical and non-technical audiences.
- Collaborate with client stakeholders to define requirements, deliverables, set and manage expectations, and oversee day-to-day client interactions and resolve escalations.
- Work with customers to understand key campaign parameters such as subscriber audience, program frequency, degree of personalization, and overall creative approach.
- Drive hands-on technical implementation across various Marketing Cloud studios and products.
- Up-skill on AI Fluency and an AI-Native delivery methodology, utilizing AI tools, developer assistants (e.g., Agentforce Vibes, Cursor, Claude), and agentic evaluation frameworks to accelerate implementation, coding, and testing across projects.
- Leverage AI-assisted coding for AMPscript, SSJS, HTML/CSS, and reusable content blocks to speed up delivery of emails, landing pages, and journeys while maintaining code quality.
- Translate client requirements into detailed, well-understood technical and functional documentation — using AI tools to accelerate documentation generation where appropriate.
- Manage the technical aspects of projects, including responsive email and landing page campaigns, custom development, integrations, and data migration elements of a Salesforce implementation.
- Build solutions that utilize out-of-the-box features and modules in Salesforce Marketing Cloud as far as possible.
- Provide guidance on the technical integration of third-party systems.
- Understand a project deeply enough to debug issues, using AI-assisted debugging and evaluation frameworks to speed up root-cause analysis.
- Lead, mentor, and guide a small team of technical consultants and developers — overseeing their day-to-day work, ensuring code quality, adherence to best practices, and adoption of AI-native workflows for code review and documentation.
- Guide all teams on best practices for code, naming conventions, documentation, and responsible use of AI development tools.
- Define project goals and timelines.
- Liaise with Salesforce product teams to support client implementations.
- Maintain a target billable utilization aligned to the role.
- Work remotely while collaborating with global teams for delivery across geographies; flexibility with work hours may be required.
Requirements
- 5–8 years of deep, hands-on experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Interaction Studio, Einstein, Automation Studio, etc.)
- Expertise building dynamic HTML emails, templates, landing pages, and reusable content blocks using mobile-first HTML, CSS, JavaScript, and jQuery.
- Familiarity with AMPscript and SSJS.
- Familiarity with PSD to HTML conversion.
- Demonstrated curiosity and adaptability toward AI-Native delivery — comfort using AI developer assistants (e.g., Agentforce Vibes, Cursor, Claude) and agentic evaluation frameworks in day-to-day technical work.
- Good to have knowledge of Agentforce Marketing and AI-driven journey/content personalization.
- Knowledge of different integration patterns.
- Understanding of the Salesforce product suite, including Sales, Service, Commerce, and Community Clouds.
- Familiarity with building complex solutions using Data 360 and MC products like MCE, MC Personalization (formerly Interaction Studio), and MC Intelligence (formerly Datorama).
- Understanding of systems architecture and ability to design scalable, performance-driven solutions.
- Understanding of key design patterns and large data volume limitations and best practices.
- Understanding of data sharing and visibility considerations and how these play into platform architecture.
- Familiarity with APIs (SOAP and REST) and SQL.
- Knowledge of data integration tools and experience integrating with other Salesforce clouds.
- Active Salesforce certifications, or ability to achieve relevant certifications upon hire.
Preferred Salesforce Certifications
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Developer
- Salesforce Data Cloud Consultant
- Salesforce Administrator
- Salesforce App Builder Certification
Good to Have Salesforce Certifications
- Salesforce Marketing Cloud Personalization
- Salesforce Marketing Cloud Intelligence
- Any cross-cloud certification