Job Title: Manager, Social Media
Employment Type: Full-time
Job Summary
Lead a team of social media specialists to drive social strategy in support of resort-wide business objectives. This role covers social strategy, influencer management, and performance analysis across all major platforms.
Key Responsibilities
- Ideate, plan, execute, and monitor social media campaigns
- Collaborate with agencies, content creators, and influencers on resort-wide social strategy
- Work with other business units to develop and implement social media plans
- Set up and manage reporting: social listening, crisis monitoring, and campaign performance
- Manage community engagement, including responding to comments and inquiries
- Plan and execute always-on social media boosting
- Serve as the main point of contact for regional influencer functions, including product seeding and partnerships
- Manage influencer activations: travel, budgeting, asset delivery, and market coordination
- Partner with agency/Manager to compile weekly and ad-hoc performance reports
- Track competitor activity and emerging platform trends; share insights with internal teams
- Create original content and appear on camera as needed
Requirements
- Degree or equivalent
- 5+ years of experience in social media and influencer management
- Strong understanding of TikTok, Instagram, Facebook, and emerging platforms
- Excellent communication, writing, and quantitative skills
- Experience with content management or social media analytics tools
- Strong project management skills (scheduling, budgeting, communication)
- Video editing skills required
- Bilingual preferred; influencer/media PR background a plus
- Strong problem-solving skills and a collaborative, cross-functional mindset
Pay: RM7,000.00 - RM9,000.00 per month
Work Location: In person