Location: San Francisco, CA — In Person
Employment: Full-time
Experience: 2–6+ years
Compensation: $130,000–$180,000 + equity
About the Role
We're looking for a highly entrepreneurial Marketplace General Manager to build and scale a marketplace from the ground up.
This is a hands-on, 01 role spanning strategy, product, operations, partnerships, distribution, and revenue. You'll own the marketplace end-to-end—from solving the initial cold-start problem and building the vendor ecosystem to improving conversion and developing the commercial model.
This role is ideal for a founder-minded operator who moves quickly, experiments constantly, and thrives with significant ownership and ambiguity.
What You'll Do
-
Build and launch a marketplace from 01.
-
Own marketplace strategy, execution, and key business metrics.
-
Solve supply-and-demand and marketplace cold-start challenges.
-
Build and manage relationships with vendors, SMBs, and strategic partners.
-
Develop commercial models, including pricing, commissions, and take rates.
-
Work closely with product and engineering to improve the marketplace experience.
-
Optimize merchandising, positioning, conversion, and customer engagement.
-
Design and run experiments to identify new growth and distribution opportunities.
-
Develop repeatable playbooks for launching and scaling new markets.
-
Own marketplace economics and contribute to P&L performance.
-
Spend time directly with customers and partners to understand their needs.
-
Travel to key markets as needed.
What We're Looking For
-
Experience building or operating 01 products, marketplaces, businesses, or new markets.
-
Strong understanding of marketplace dynamics and cold-start problems.
-
Experience building vendor, SMB, partnership, or supply-side relationships.
-
Strong commercial instincts and comfort with P&L, unit economics, and business metrics.
-
Product intuition and understanding of customer behavior and conversion.
-
Demonstrated ability to independently identify opportunities and run experiments.
-
Excellent communication, negotiation, and relationship-building skills.
-
High agency and ability to operate effectively without a predefined playbook.
-
Comfortable working across product, operations, partnerships, and strategy.
-
Ability to thrive in a fast-moving, early-stage environment.
Strong Candidates May Come From
-
Founding or early-stage startup teams.
-
Marketplace companies.
-
Consumer technology companies.
-
City or market-launch roles.
-
General management or business operations.
-
Product-led businesses with significant commercial ownership.
-
SMB-focused distribution or partnerships roles.
Previous founder experience is a plus but not required. We care more about evidence of ownership, resourcefulness, and exceptional execution than a specific title or career path.
You'll Thrive Here If You
-
Prefer building from scratch over maintaining established systems.
-
Naturally take ownership without waiting for direction.
-
Learn through experimentation and move quickly from idea to execution.
-
Are equally comfortable analyzing numbers, improving a product, and negotiating with partners.
-
Enjoy solving ambiguous problems.
-
Care deeply about the customer and want direct exposure to the people using what you build.
-
Want significant responsibility and the opportunity to shape a business from its earliest stages.