Design Director, Branding
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Full-Time
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Remote
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150,000-170,000 USD / Year
Job Description:
Our client is hiring a Design Director, Branding to own and drive the brand in the US — a hands-on IC role focused on design, not management, with leadership growth potential. You'll both architect the brand (what it looks like, its voice, how it talks to consumers) and execute it — breathing life into the content and assets that bring the brand to life.
You'll be the "master of truth" for the brand and visual system, working closely with the marketing lead and product functions, translating brand strategy into visuals, campaigns, narratives, and customer experiences, and making technology clear and culturally relevant. As it scales, this can expand into bringing on contractors or a team.
What You'll Own
Own, drive, and execute brand in the US — visual identity, voice, and how the brand presents itself
Translate brand strategy into visuals, campaigns, narratives, and customer experiences
High-quality assets: launch materials, presentations, campaigns, social, web pages, brand content
Design concepts that make the technology clear and culturally relevant
Establish scalable, consistent design principles; bring in contractors/a team as needed
Partner with Marketing, Product, and Leadership on brand consistency and key moments
Requirements
8+ years in design, specializing in brand identity, visual systems, campaigns, and creative direction
A very strong portfolio
Deep understanding of brand as a strategic business function
Strong strategic thinking and hands-on execution; skilled in structure and detail
Experienced across visual assets, narratives, campaigns, and communication systems
Execution and Ownership
Ships fast, with a high-quality bar
Master-of-truth ownership of the brand; strong cross-functional collaboration
Adaptable to a fast-paced startup with high standards
Background Consumer a plus; hardware a bigger plus; luxury/DTC/wellness/tech brands preferred.