Job Summary
We are seeking a dynamic and highly skilled GoHighLevel (GHL) CRM & Automation Specialist to elevate our med spa's marketing efforts through innovative automation, precise lead management, and impactful digital campaigns. In this role, you will harness the power of GHL alongside a suite of marketing tools to streamline client engagement, optimize marketing workflows, and drive measurable growth. Your expertise will enable us to deliver personalized experiences that attract new clients and retain existing ones, all while monitoring performance to continuously improve results. This is an exciting opportunity for a motivated professional passionate about digital marketing automation and B2B marketing within the health and wellness industry.
Duties
- Implement, customize, and optimize GoHighLevel CRM workflows and automation sequences to enhance client engagement and lead nurturing processes.
- Develop targeted email marketing campaigns using GHL’s email automation features, integrating with platforms like Mailchimp, HubSpot, or Pardot for seamless outreach.
- Manage multichannel marketing strategies across email, SMS, social media, and web channels to maximize reach and conversion rates.
- Utilize data analytics tools such as Google Analytics, Salesforce, Eloqua, and SQL to monitor digital marketing performance metrics and generate insightful reports on campaign effectiveness.
- Conduct lead segmentation and product market segmentation to tailor messaging for different customer groups, improving lead generation efforts.
- Collaborate cross-functionally with sales teams, content creators, and external vendors to align marketing initiatives with overall business goals.
- Set up web analytics reporting dashboards that track attribution modeling, demand generation marketing KPIs, and overall marketing ROI.
- Maintain proficiency in HTML and CSS to customize landing pages, email templates, and automation triggers within GHL or other email marketing software.
- Ensure compliance with data privacy standards while managing customer data within CRM systems like Salesforce Marketing Cloud or HubSpot.
Experience
- Proven experience working with GoHighLevel (GHL) CRM platform or similar marketing automation tools in a B2B or med spa environment.
- Strong technical proficiency in JavaScript, HTML, CSS, SQL for implementing complex automations and custom integrations.
- Demonstrated success in multichannel marketing campaigns involving email marketing software such as Pardot or Eloqua.
- Hands-on experience with digital marketing performance monitoring using Google Analytics and web analytics reporting tools.
- Familiarity with demand generation strategies including lead generation tactics and product market segmentation.
- Knowledge of marketing project management principles within fast-paced environments focused on digital marketing operations.
- Ability to analyze data using data analytics tools for continuous campaign optimization and attribution modeling insights.
- Excellent communication skills for effective cross-functional collaboration across sales, marketing, and technical teams.
Join us as a GoHighLevel (GHL) CRM & Automation Specialist to transform our med spa’s digital presence! Bring your technical expertise, creative problem-solving skills, and passion for innovative marketing automation to help us deliver exceptional client experiences while driving measurable growth through cutting-edge strategies!
Pay: $2,000.00 - $4,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
- Relocation assistance
Work Location: In person