About Us
We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.
The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in India & Middle East with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System.
While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.
We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.
https://spirit.rebelfoods.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe
https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8
https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db
https://spirit.rebelfoods.com/a-unique-take-on-food-tech-dcef8c51ba41
Roles & Responsibilities
Social Media & Brand Assets
- Drive brand narrative across owned, paid, BTL & ATL channels through impactful visual storytelling.
- Conceptualise and manage social media content & and brand assets including reels, AV’s brand films, project videos, customer testimonials, leadership communication, newsletters, etc.
- Ensure consistency in messaging, visual identity, and brand guidelines across all marketing collaterals.
- Co-ordinate & plan for photoshoots & video shoots for producing brand assets
Content Economy & Influencer Collaborations
- Build and manage the brand's content ecosystem to amplify reach and shape consumer perception.
- Identify, onboard, and manage influencer and creator partnerships aligned with the brand strategy.
- Develop integrated content campaigns that drive engagement, brand affinity, and thought leadership across digital platforms.
Online Reputation Management (ORM)
- Monitor brand conversations and sentiment across social media and digital channels.
- Work with in-house ORM teams to manage customer conversations, ensure timely issue resolution, and mitigate reputation risks.
- Generate insights from digital chatter to strengthen brand perception and improve customer experience.
Brand Experiences
- Create consistent and immersive brand experiences across customer touchpoint - Digital & Offline
- Conceptualise and execute offline activations, and milestone events in college campus, office spaces & more
Agency & Stakeholder Management
- Manage creative, digital, PR, ORM, production, and event agencies to ensure high-quality and timely execution.
Qualification
- MBA/Postgraduate in Marketing, Brand Management, Mass Communication, or a related field.
- Experience managing brand campaigns, social media, content creation, and marketing collaterals.
- Hands-on experience leading production for brand films, digital content, and agency management.
- Strong project management, stakeholder management, communication, and analytical skills.
Work Experience
1-3 years
The Rebel Culture:
We believe in empowering and growing people to perform the best at their job functions. We follow Outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind.
Culture@Rebel