E-Commerce Manager
Location: Pasig
Work Arrangement - M-F (On-Site)
1. Website Marketing and Management:
- Oversee the development, maintenance, and continuous improvement of the company’s e-commerce website.
- Implement and optimize SEO strategies to improve organic search rankings and drive traffic. Manage content updates to ensure relevance and engagement.
- Enhance site usability and ensure a seamless shopping experience by implementing best practices in UX/UI design.
- Utilize web analytics tools to monitor site performance, user behavior, and key metrics. Generate reports and insights to inform decision-making.
2. Marketplace Management:
- Oversee the presence and performance on various online marketplaces like Zalora, Lazada, Shopee, Tiktok, and future emerging marketplaces the company ventures into.
- Ensure product listings are optimized for search and conversion, including titles, descriptions, images, and pricing.
- Maintain relationships with marketplace vendors, ensuring compliance with their guidelines and leveraging promotional opportunities.
3. Media Planning and CPAS Optimization:
- Develop and execute media plans to support e-commerce sales objectives, including digital advertising, PPC, and display ads marketing.
- Optimize Meta ads & CPAS to ensure cost-effective customer acquisition. Analyze data to improve ad spend efficiency and ROI.
- Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and display networks
- Continuously monitor media performance, making adjustments as needed to optimize results.
4. Team Management:
- Lead, analyze and strategize and mentor a team of e-commerce specialists, digital marketers, and support staff. Provide guidance, training, and performance evaluations.
- Work closely with other departments (e.g., marketing, IT, customer service) to align e-commerce activities with overall business goals.
- Manage the allocation of resources within the e-commerce team to ensure efficient operation and project completion.
5. Campaign Planning and Execution:
- Plan, develop, and execute (with marketing & MPCD) promotional campaigns to drive sales and increase brand awareness.
- Coordinate special campaigns around holidays, product launches, and other significant events.
- Oversee the creation and deployment of email marketing campaigns to engage and convert customers.
- Analyze campaign performance and generate reports to identify successes and areas for improvement.
6. Fulfillment Coordination:
- Coordinate the order processing system to ensure timely and accurate fulfillment.
- Work with logistics and warehouse teams to manage inventory flow and resolve any fulfillment issues.
- Ensure a high level of customer satisfaction by addressing issues related to order fulfillment and delivery.
7. Inventory Analysis:
- Monitor stock levels and coordinate with the procurement team to maintain optimal inventory.
- Utilize sales data and market trends to forecast demand and plan inventory accordingly.
- Generate regular reports on inventory status, identifying slow-moving items and recommending strategies to optimize stock levels.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, E-Commerce, Information Technology, or a related field.
- Additional certifications (e.g., Digital Marketing, Google Ads, Facebook Blueprint, SEO specialization) are a strong advantage.
- Minimum of 3–5 years of experience in e-commerce management, digital marketing, or a similar field.
- Proven track record of managing websites, online marketplaces (Shopee, Lazada, Zalora, TikTok Shop), and digital media campaigns.
- Experience in leading and mentoring cross-functional e-commerce teams.
- Strong leadership and team management skills, with experience in supervising marketing and support staff.
- Strategic thinker with strong analytical and problem-solving skills.
- Ability to handle multiple projects and deadlines in a fast-paced e-commerce environment.