*hiring on behalf of our client
Title: Growth Marketing Leader
Time: Full-Time
Location: Remote (US-based)
Compensation: $175,000 - $205,000/year
The Company
Our client makes fundraising easy, fun, and wildly profitable by motivating kids to read. They have helped thousands of schools, PTAs, PTOs, and libraries raise funds without selling or relying on volunteers. Their purpose is to empower schools and libraries with the tools needed to fundraise effectively.
Role Overview
Our client is seeking a highly data-driven growth marketing leader to own full-funnel demand generation across a portfolio of three platforms serving tens of thousands of schools and nonprofits annually. Operating as a player-coach, this role will build strategy and execute hands-on to consolidate three separate marketing teams into one integrated function organized by capability, leverage AI tooling, and build scalable growth loops that compound over time.
Key Responsibilities
• Own full-funnel marketing across three brands including SEO, paid acquisition, lifecycle/CRM, social, content, partnerships, and conversion optimization.
• Consolidate three separate marketing teams into one integrated function within the first 90 days by redesigning roles, eliminating duplicate seats, and rebuilding workflows around AI tooling.
• Build and instrument compounding growth loops such as referrals, rebook cycles, cross-brand exposure, and historical event re-engagement to reduce reliance on linear spend.
• Establish marketing analytics and channel-level attribution in HubSpot, defining and tracking CAC and marginal CAC for executive and board reporting.
• Drive an experimentation culture with a weekly cadence of live tests, pre-registered hypotheses, honest readouts, and fast iteration across landing pages, signup flows, donation pages, and lifecycle programs.
• Manage the marketing P&L, budget, and channel mix with a data-driven understanding of where investment yields the best marginal return.
• Leverage AI tooling to automate creative production, campaign copy, audience building, reporting, and competitive research.
• Develop customer segmentation strategies across high-enrollment schools, smaller tiers, and adjacent segments, tailoring messaging and KPIs accordingly.
Qualifications
• 3 to 10 years of experience in growth marketing with a proven track record of owning full-funnel demand generation for web-based, self-serve platforms.
• Experience managing and experimenting across multiple channels including SEO, paid ads, organic, social, and lifecycle/CRM.
• Demonstrated ability to operate as a player-coach who is comfortable executing directly as well as leading strategy.
• Strong analytical background with experience in holdout tests, causal inference, statistical significance, and CAC/marginal-CAC analysis.
• Hands-on experience building and optimizing growth engines, referral loops, reactivation campaigns, or cross-sell workflows.
• Proficiency with marketing technology stacks including HubSpot, Google Analytics, Sigma BI, Google Ads, and Meta Ads platforms.
• Experience in K-12, education, PTAs/PTOs, nonprofit fundraising, or multi-brand consolidation is preferred.