About the Company
Our client is looking for a hands-on Website & Digital Experience Manager to take ownership of their digital presence and help drive the ongoing evolution and optimization of their website. This is an exciting opportunity for someone who enjoys working at the intersection of digital marketing, technology, content, analytics, SEO, and user experience.
About the Role
As a Website & Digital Experience Manager, you will be responsible for managing the company's digital presence and ensuring the website is optimized for performance and user experience.
Responsibilities
- Own and manage the company website, including ongoing optimization and development
- Manage external web development partners, including requirements, timelines, budgets, QA, and issue resolution
- Create and maintain website pages, campaign landing pages, product content, and other digital experiences through the CMS
- Lead SEO and emerging AEO initiatives, including technical SEO, metadata, structured data, and content discoverability
- Improve user journeys, UX, mobile experience, accessibility, page speed, and conversion
- Partner with Marketing and Digital teams to support campaigns, acquisition journeys, and website optimization
- Use tools such as GA4, Google Tag Manager, and Google Search Console to analyze performance and identify opportunities
- Help establish website governance, publishing standards, and processes that enable efficient in-house website management
Qualifications
- 5+ years of experience in website management, digital experience, digital marketing, or a related field
Required Skills
- Strong hands-on experience with CMS platforms and independently creating and managing web pages and content
- Experience managing website development projects and working closely with developers or external agencies
- Strong understanding of SEO, technical SEO, analytics, UX, responsive design, accessibility, and conversion optimization
- Working knowledge of HTML/CSS and web technologies
- Experience with GA4, Google Tag Manager, and Google Search Console
- Strong project management and communication skills
Preferred Skills
- Financial services or other regulated industry experience is an asset