Role Description This full-time, remote Marketing Manager / Marketing Director / Head of Marketing role is responsible for developing and executing the overall marketing strategy for VinSmart Future. The position oversees brand positioning, campaign planning and performance across digital and offline channels to accelerate growth and strengthen VSF’s presence in the technology ecosystem. Day-to-day responsibilities include designing integrated marketing plans, managing budgets, coordinating with product and sales teams, and leading external agencies or vendors to deliver effective campaigns. The role also involves analyzing market trends and data, defining target segments, optimizing the marketing funnel, and preparing regular performance reports and insights for senior leadership. The successful candidate will build and mentor a high-performing marketing team, ensure consistent messaging across touchpoints, and drive initiatives that enhance user engagement and customer experience.
Qualifications
- Candidates should possess strong strategic marketing skills, including market analysis, brand positioning, and go-to-market planning.
- Candidates should possess digital marketing expertise, such as performance marketing, social media management, SEO/SEM, and marketing automation.
- Candidates should possess skills in content and communications, including copywriting, storytelling, and managing integrated campaigns across channels.
- Candidates should possess leadership and management capabilities, including team building, cross-functional collaboration, and stakeholder management.
- Candidates should possess data-driven decision-making skills, including experience with analytics tools, KPI tracking, and campaign optimization.
- Relevant experience in technology, SaaS, or platform-based businesses is beneficial, along with familiarity with the Vietnamese and regional markets.
- A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; advanced degrees or professional certifications are a plus.
- Strong written and verbal communication skills in English are important; additional language proficiency is an advantage.