Katyayani Organics sells agri inputs directly to retailers. No distributors, no super-stockists, no layers of margin between the factory and the shop. Katyayani Partner is the app that runs it. Today, most orders still happen because a salesperson picks up the phone, for the first order and for every repeat after it. Your job is to change that. We want retailers opening the app and buying on their own, because the product is good enough that calling them is unnecessary.
That is the whole mandate: move orders from sales-assisted to self-initiated, and grow the business while you do it.
Why it is hard, and why it is interesting
Agri-input trade has run on relationships and phone calls for decades. You will be asking a shop owner in a tier-3 mandi to change a buying habit of a lifetime, and to trust an app to do what someone they know has always done for them. Nobody has a playbook for this in our category. You will build one. We are not hiring a maintainer. We are handing one person the roadmap, the budget, the go-to-market and the P&L.
What you own
• Self-serve adoption: the share of orders placed without a sales call, for first orders and repeats. This is your headline number.
• The P&L: GMV, contribution margin per retailer and per order, CAC and payback, scheme and discount spend. You build the case for what to spend and defend the return.
• The product: onboarding, KYC, discovery, pricing display, checkout, notifications and regional language. You decide what ships and what gets deleted.
• The go-to-market: positioning that lands with a shop owner, product launches and campaigns across in-app, WhatsApp, push, field collateral and regional content.
• The relationship with the field: the sales team is the fastest path to self-serve. You will redesign what they do so the app handles repeat orders and they do the work only a human can.
Your first 90 days
• Days 1–30: know the funnel better than anyone here. Talk to 30+ retailers in their shops and write a diagnostic of why they still wait for a call.
• Days 31–60: get two experiments live on self-serve activation or repeat orders, with reporting you build yourself.
• Days 61–90: deliver a 12-month growth and P&L plan with named bets and an explicit list of what you are stopping.
Who fits
• 8+ years in product marketing, growth, product or business-unit P&L, with at least one number that was unambiguously yours.
• You have moved a hard metric on a B2B or B2C mobile app in India for non-metro users who are not English-first. Agri, B2B commerce, merchant apps or retail-tech is a strong fit.
• You have taken something from early traction to scale, and you know which of your decisions caused it. Bonus if you have moved a business from assisted ordering to self-serve before.
• Strong in GTM, product positioning, user research and app-store growth.
• Hands-on with data: SQL, funnels, cohorts, retention and unit economics. Not a report you request from someone else.
• You write clearly, and you are senior enough to decide alone while still doing the work yourself.
The AI-native bar (non-negotiable)
You use AI as a daily working tool, not as a demo you watched: Claude Code or equivalent agentic tools to build your own dashboards, cohort analyses, automations and one-off scripts. We test this live. In the interview we give you a business question and a data extract, and you answer it with your own AI tooling while we watch.
What you get
• Complete ownership. Not a shared roadmap, not a committee.
• A direct line to the founder's office, with decisions in days.
• Budget authority to back your own bets, and room to build your team as the business earns it.
• A category with real margins and enormous headroom.
• Competitive compensation with a performance component tied to the P&L you own.
Location: Bhopal, Madhya Pradesh (on-site)
- Employment type: Full-time