Katyayani Organics is a Bhopal-based agri-input company making crop protection and crop nutrition products, sold directly to farmers and retailers across India. We are looking for a seasoned agriculture professional to lead category strategy and grow our product portfolio.
About the role
You will develop and manage our product categories: what we sell, at what price and margin, and how each category grows. You will spot opportunities in farmer needs, crop cycles and competitor moves, and turn them into category strategies that drive sales and profitability.
What you will do
• Develop and execute category strategies to drive sales, profitability and market growth.
• Manage the full category lifecycle, including product assortment, pricing, positioning, promotions and performance.
• Identify new product opportunities based on farmer needs and market demand.
• Lead commercial negotiations with vendors, manufacturers and suppliers on pricing, margins, product availability and promotional support.
• Monitor category performance, sales trends, profitability, inventory and demand forecasts.
• Improve product visibility and category penetration across multiple sales channels.
• Track competitor products, pricing strategies and new developments in the agriculture industry.
• Work closely with procurement, sales, marketing, agronomy, supply chain and product teams.
• Prepare regular MIS, category performance reports and growth plans for management.
What we are looking for
• Bachelor's or master's degree in Agriculture, Agronomy, Agri-Business or a related field.
• 9+ years of overall experience, preferably in the agriculture or agri-input industry.
• Experience in category management, product management, business development, procurement or commercial strategy within agriculture.
• Strong knowledge of crop protection, fertilizers, plant nutrition, seeds, bio-products and other agricultural inputs.
• Strong understanding of farmer behaviour, crop cycles, market trends and agricultural practices.
• Excellent analytical, commercial, negotiation and stakeholder-management skills.
• Candidates from agrochemical, agritech, fertilizer, seeds, crop protection or plant nutrition companies will be preferred.
Location: Bhopal, Madhya Pradesh (on-site)
Employment type: Full-time