Product Manager, Airwallet ApS (Odense, Denmark) Full-time, on-site in Odense. Start: November 2026. Reports to VP Engineering. Working language: English, no Danish required.
Airwallet makes shared laundry cashless. Our app and payment terminal run in laundry rooms in around 50 countries, sold through operators and distributors. We are hiring a Product Manager to own what we build next and to spend real time with the people who use it.
Product Manager, not Product Owner A Product Owner prioritises the backlog within a set direction. You set the direction: what gets built, for whom and why, grounded in first-hand contact with customers, distributors and the market. Our engineering team works with an adaptation of Scrum, but this role focuses on strategy, discovery and commercial outcomes rather than running daily sprint ceremonies.
What you'll do
- Own the product vision, strategy and roadmap across app, dashboard and payment terminal: hardware and software as one product
- Apply Product-Led Growth (PLG) principles: drive adoption and retention with an intuitive end-user experience in the laundry room that solves the user's need without friction and delivers value to operators
- Attend trade fairs and meet customers, operators and distributors in person. Direct feedback is the core of this role, and bringing that insight back into the roadmap is why it exists
- Run continuous product discovery: customer research, opportunity assessment and voice-of-the-customer work, turned into clear problem statements and PRDs
- Bridge Commercial and Engineering: translate complex technical and commercial topics into plain language both sides understand
- Prioritise for outcomes over output, with decisions grounded in usage data, commercial signals and customer evidence
- Partner with our UI/UX designer, Engineering, Commercial and the CEO on stakeholder alignment and go-to-market
What you bring
- 5+ years as a Product Manager in B2B or B2B2C software
- A track record of owning a roadmap end to end: discovery, launch, iteration
- Ease talking to a distributor in the morning and an engineer about APIs in the afternoon
- Clear written and spoken English, and a habit of making complex things simple
- Comfortable with monthly travel, primarily in Europe, to meet customers and partners
- Curiosity about where hardware and software meet in the field
Nice to have
- Experience with payment gateways, payment terminals or fintech
- Proven experience or strong interest in Product-Led Growth (PLG)
- Experience selling through distributors or channel partners
- Speaks Spanish, French or German
What we offer
- Real ownership of product direction in a small to mid-sized company that moves fast
- A product used daily by thousands of people around the world, with hardware you can hold
- Competitive salary, company-paid pension and health insurance
- A complete, modern work setup
- An inspiring office in central Odense, where you will be based when not travelling, with colleagues you will genuinely enjoy working alongside
- How to apply Apply through LinkedIn by 16 October 2026 with your CV and a short note on a product decision you are proud of. Questions about the role? Reach out to Juri Wulff, VP Engineering, here on LinkedIn.