Company: AMMOSQUARED INC
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Job Summary:
The Role
The Lifecycle Marketing Manager will own the day-to-day execution, management, and continuous improvement of AmmoSquared's customer lifecycle marketing program. Reporting to the Director of Marketing, you'll be the team's hands-on expert for email, SMS, segmentation, automated customer journeys, retention, re-engagement, testing, and lifecycle optimization.
This is an individual contributor role with meaningful autonomy. You'll be expected to identify opportunities, solve problems, execute the work, and continuously improve the program without needing close day-to-day supervision. You'll also have opportunities to expand into broader digital marketing, CRO, landing page creation and optimization, and analytics as your capabilities and scope grow.
Responsibilities
- Own Klaviyo & Lifecycle Execution: Build, manage, maintain, and continuously optimize automated Klaviyo flows and the day-to-day lifecycle marketing program, including welcome, nurture, abandonment, post-purchase, re-engagement, and win-back journeys.
- Develop Email & SMS Campaigns: Plan, write, build, schedule, and execute effective email and SMS campaigns that support customer engagement, retention, repeat purchases, and revenue goals.
- Build Customer Segmentation & Journeys: Develop and maintain behaviorally relevant customer segments and lifecycle programs based on customer behavior, purchase history, engagement, and other meaningful signals.
- Test, Analyze & Optimize: Build and execute A/B tests, monitor campaign and flow performance, analyze customer behavior and lifecycle results, and turn performance data into actionable improvements.
- Own Lifecycle Copy & Calendar: Write and edit compelling lifecycle marketing copy while maintaining an organized lifecycle campaign calendar and ensuring campaigns and automated programs are executed accurately and on schedule.
- Identify & Report Opportunities: Monitor list health and basic deliverability performance, identify opportunities to improve retention and customer value, and independently report lifecycle performance, insights, and recommended actions to the Director of Marketing.
What You'll Get
- A team that actually works well together. Your work is visible and valued
- A company that means what it says: no games, no bureaucracy, full transparency, full stop
- An opportunity to join an innovative fast growth company
- Competitive salary and an amazing benefits package (health, dental, vision, 401(k))
- Firearms training, fitness, and ammunition-related perks
- Room to grow as we grow. We hire and promote from within whenever possible
- And of course… an opportunity to work in the firearms industry!
Our Company Values, Plain And Simple
INTEGRITY — We do the right thing, not the easy thing.
TRANSPARENCY — We tell the truth, even when it's uncomfortable.
OWNERSHIP — We own the outcome; we don't make excuses.
INNOVATION — We ask questions and challenge the status quo.
PATRIOTISM — We're unapologetically patriotic.
FUN — We don't take ourselves too seriously.
AmmoSquared is an equal opportunity employer. We evaluate all qualified applicants based on merit, without regard to race, color, religion, sex, national origin, age, disability, or any other status protected by applicable law.
A Note on Culture Fit
Maintaining the culture we've built at AmmoSquared is our number one priority. AmmoSquared serves firearm owners from all walks of life. We're looking for people genuinely excited to be in this industry. You don't need to be a firearms expert, but you do need to embrace personal responsibility and freedom. If you value preparedness, the right to bear arms, and you're energized by the 2A community, you'll fit right in.
Responsibilities:
Responsibilities
- Own Klaviyo & Lifecycle Execution: Build, manage, maintain, and continuously optimize automated Klaviyo flows and the day-to-day lifecycle marketing program, including welcome, nurture, abandonment, post-purchase, re-engagement, and win-back journeys.
- Develop Email & SMS Campaigns: Plan, write, build, schedule, and execute effective email and SMS campaigns that support customer engagement, retention, repeat purchases, and revenue goals.
- Build Customer Segmentation & Journeys: Develop and maintain behaviorally relevant customer segments and lifecycle programs based on customer behavior, purchase history, engagement, and other meaningful signals.
- Test, Analyze & Optimize: Build and execute A/B tests, monitor campaign and flow performance, analyze customer behavior and lifecycle results, and turn performance data into actionable improvements.
- Own Lifecycle Copy & Calendar: Write and edit compelling lifecycle marketing copy while maintaining an organized lifecycle campaign calendar and ensuring campaigns and automated programs are executed accurately and on schedule.
- Identify & Report Opportunities: Monitor list health and basic deliverability performance, identify opportunities to improve retention and customer value, and independently report lifecycle performance, insights, and recommended actions to the Director of Marketing.